Pinterest Ads: A Step-by-Step Guide To Your First Promoted Pins Campaign

Are you look for a new marketing channel for your eCommerce business? What if I told you that you could advertise on a social media platform where 93% of the users plan to make a purchase? You’d be pretty excited, right? Well, today I’m going to introduce you to Pinterest’s advertising platform where you can… Continue reading Pinterest Ads: A Step-by-Step Guide To Your First Promoted Pins Campaign

Boost eCommerce Sales with Instagram Shoppable Tags

Turn your Instagram followers into buyers with Instagram shoppable tags. Officially the hottest social media trend for online sellers right now, especially brands with highly visual products. This new feature opens up a new world of opportunity on the world’s leading visually-focused social platform. A BigCommerce case study on early adopters of the new feature uncovered… Continue reading Boost eCommerce Sales with Instagram Shoppable Tags

5 Ways to Sell to Millennials via Social Media

There’s no doubt that a customer’s age greatly affects the way they shop. Everyone has their own particular shopping habits, yet they’re all different. If you want to sell to millennials, then keep reading. My grandma would never even think about buying things online, simply because she even know how to use the internet, let… Continue reading 5 Ways to Sell to Millennials via Social Media

6 Top Social Media Trends for eCommerce Stores in 2018

Whether we like it or not the new year is well and truly a thing of the past. When it comes to 2018 social media trends for eCommerce stores, trust me, you don’t want to get left behind. Sharing content in places where your audiences already thrive and engage is key to building a strong… Continue reading 6 Top Social Media Trends for eCommerce Stores in 2018

6 eCommerce Stores with Exceptional Marketing Strategies

As an eCommerce store owner, you have the opportunity to pursue a huge range of marketing channels. However, you are limited by the amount of time and resources you have to commit to each channel. Dollar Shave Club aside, most marketing efforts are rarely an overnight success. Your marketing has to be an ongoing process… Continue reading 6 eCommerce Stores with Exceptional Marketing Strategies

How Can eCommerce Harness the Power of Facebook Retargeting?

It’s a familiar story across the eCommerce industry: abandoned carts are on the rise. The reason? There are just too many distractions in modern life for the consumer. The attention of your customers is being pulled in multiple directions at any one time. So how do you combat this? Simple. You retarget your site’s visitors… Continue reading How Can eCommerce Harness the Power of Facebook Retargeting?

Kit, Shopify’s Virtual Employee, Partners with Pixc to Automate Photo Editing

Pixc is already devoted to helping you create beautiful product photos for your online store. Now, we’re partnering with Kit, Shopify’s new virtual employee, to automate your photo refinishing on the fly. What’s more, Shopify has just announced that Kit is now free for all Shopify store owners! It’s the perfect time to start looking… Continue reading Kit, Shopify’s Virtual Employee, Partners with Pixc to Automate Photo Editing

Why Your Passive Visitors Aren’t Buying – and How to Fix It

Even the most successful eCommerce stores have visitors that slip through the cracks before purchasing and becoming a customer. Unlike running a brick-and-mortar store, you’re not there with the shopper to see what they like or don’t like, and it can be hard to get a vibe of what shoppers think of your online store.… Continue reading Why Your Passive Visitors Aren’t Buying – and How to Fix It

How to Sell on Instagram: 5 Tips for eCommerce Stores

Instagram is quickly becoming one of the most important channels for your eCommerce store. It is already a fantastic platform for product discovery with 60% of users saying they have discovered new products on Instagram and 80% saying that they follow a business. Indeed, more and more people are discovering and shopping for items with… Continue reading How to Sell on Instagram: 5 Tips for eCommerce Stores

How to Encourage Customers to Use Your Mobile App

The mobile app industry is growing rapidly. Today’s customers are on the move constantly – making mobile apps an essential part of modern life. Many eCommerce store owners have started adding mobile app versions of their e-shops. But for marketers who are new to this, it might be a challenge to learn the specifics of… Continue reading How to Encourage Customers to Use Your Mobile App

eCommerce Marketing Automation Tools You Can Start Using Today

If you’re running an eCommerce business, you know that your marketing needs to go beyond creating awareness through a single channel like Adwords. You need an ongoing, multivariate approach across many mediums if you want to constantly improve your ROI. But as an eCommerce entrepreneur, how can you test the effectiveness of different approaches when… Continue reading eCommerce Marketing Automation Tools You Can Start Using Today