Why Ecommerce Personalization is Important to Your Business

Customer experience personalization is a game-changer in ecommerce, helping you stand out from competitors and make each customer feel truly valued. By optimizing your customer experience through journey mapping and personalized experiences, you can collect data and better understand your customers, improving customer satisfaction and retention.  Implementing digital experience platforms and running A/B tests allows… Continue reading Why Ecommerce Personalization is Important to Your Business

5 Ways Chatbots Can Improve Your Ecommerce Store

A few years ago, Facebook decided to step up its game, adding new cool features to its Messenger service, like advanced chatbots. Using natural language processing (NLP), chatbots automatically handle messages for you. What’s more, Chatbots can go beyond text to send buttons, image galleries, and even invoices. Chatbots are more interactive and scalable than… Continue reading 5 Ways Chatbots Can Improve Your Ecommerce Store

SEO Tips for Ecommerce Entrepreneurs

Checking up on your Search Engine Optimization (SEO) tactics is something that needs to be revisited regularly, just to make sure you’re doing everything you can to increase the likelihood of your site turning up in search results from Google, Bing, DuckDuckGo, and other search engines. After all, your ecommerce website can look stunning and… Continue reading SEO Tips for Ecommerce Entrepreneurs

Ecommerce Black Friday Checklist: How to Prepare Your Online Store

The end of every year is always the peak season for shopping. Everyone is on the hunt for the perfect gift, and with the biggest shopping days on the horizon—Black Friday and Cyber Monday— it’s time to check off your Black Friday checklist.  What is the Difference Between Cyber Monday and Black Friday? If you… Continue reading Ecommerce Black Friday Checklist: How to Prepare Your Online Store

11 Proven Sales Psychology Strategies for Ecommerce Growth

As an online business owner, understanding consumer behavior and its psychology in what drives them to purchase is key to boosting your sales. By using sales psychology strategies, you can engage with your buyers’ desires and motivations that influence their buying decisions.  Unfortunately, not many merchants incorporate sales psychology to their business tactics. In this… Continue reading 11 Proven Sales Psychology Strategies for Ecommerce Growth

Why Your Passive Visitors Aren’t Buying – and How to Fix It

Even the most successful ecommerce stores have visitors that slip through the cracks before purchasing and becoming a customer. Unlike running a brick-and-mortar store, you’re not there with the shopper to see what they like or don’t like, and it can be hard to get a vibe of what shoppers think of your online store.  … Continue reading Why Your Passive Visitors Aren’t Buying – and How to Fix It

6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

Many people think an ecommerce marketing plan is only for ‘big businesses’. Sure, a massive corporation needs one, but a small business — such as an ecommerce store — can also benefit from a marketing plan. An ecommerce marketing plan is a simple document that gives you a structured approach to meeting your business goals.… Continue reading 6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

How to Boost Online Sales with Great Product Images

Some ecommerce store owners spend thousands on creating a beautiful website but overlook the importance of good product images. They’ll do well to take to heart a big secret: the quality of your product images has the power to heavily boost online sales. Why are images so important? Humans are visual creatures, and we are… Continue reading How to Boost Online Sales with Great Product Images

How to Optimize Your Ecommerce Checkout Process for More Conversions

Is your store getting enough traffic, but hasn’t been closing enough sales? If yes, try monitoring your checkout abandonment rate. You might find that you need to optimize your ecommerce checkout process. Your customers want the process to be as easy and as straightforward as possible. A high bounce rate at checkout can indicate that… Continue reading How to Optimize Your Ecommerce Checkout Process for More Conversions

4 Ecommerce Email Marketing Tips to Explode Your Sales

​​Want to start using the most direct form of marketing out there today? Then you’ve got to try ecommerce email marketing. Here’s why it’s so powerful: Unlike the one-to-many communication model you might use across advertisements, blogs, and social media platforms, ecommerce email marketing works on a one-to-one basis. So if you nail your email… Continue reading 4 Ecommerce Email Marketing Tips to Explode Your Sales

50 Places to Sell Online: Ecommerce Marketplaces & Platforms

Navigating the world of ecommerce, and finding places to sell online, without a map can be challenging. But, if you are looking to expand your horizons and sell on all marketplaces that fit your model, then you have landed on the right page. By starting your research here, you will get an overview of the… Continue reading 50 Places to Sell Online: Ecommerce Marketplaces & Platforms