eCommerce Marketing Automation Tools You Can Start Using Today

If you’re running an eCommerce business, you know that your marketing needs to go beyond creating awareness through a single channel like Adwords. You need an ongoing, multivariate approach across many mediums if you want to constantly improve your ROI. But as an eCommerce entrepreneur, how can you test the effectiveness of different approaches when… Continue reading eCommerce Marketing Automation Tools You Can Start Using Today

5 Ways Chatbots Can Improve Your Ecommerce Store

Source: Shopify

Last year Facebook introduced a suite of new features for their Messenger platform including bots for messenger. Chatbots, as they have come to be known, have the ability to send and receive messages on your behalf automatically. They achieve this using some clever natural language processing (NLP) that turns regular sentences into structured data. What’s… Continue reading 5 Ways Chatbots Can Improve Your Ecommerce Store

5 Facebook Ad Experts Share Their Top Tips for eCommerce

Facebook advertising gives eCommerce businesses the opportunity to reach potential customers where they already spend a significant amount of time. Their nearly 1.7 billion monthly active users spend an average of 50 minutes a day on the social giant’s three platforms: Facebook, Instagram and Messenger. That value represents not only the time Facebook users see… Continue reading 5 Facebook Ad Experts Share Their Top Tips for eCommerce

Instagram is changing: What does this mean for your eCommerce business?

Instagram recently announced its plans to introduce an algorithm which will affect what users see on their feeds. There’s been a lot of talk about how small businesses, eCommerce store owners included, will have to start paying for ads to get noticed. That’s not entirely true! In this post, I’m going to tell you a bit… Continue reading Instagram is changing: What does this mean for your eCommerce business?

Try These 50 eCommerce Social Media Ideas for Your Business

If you own an online store, expanding your eCommerce social media reach can be a great thing. Social traffic leads users to your business and allows for easy sharing with friends. And if you do things right, your customers will do the advertising for you! Social media marketing is not the easiest thing to get started with,… Continue reading Try These 50 eCommerce Social Media Ideas for Your Business