eCommerce Blog

By the Pixc Team

5 User-Generated Content Ideas for eCommerce Growth

Girl taking a picture as symbolic of user-generated content

User-generated content (UGC), as you are probably already aware, is not created by a company; your customers create it. It can include pictures, reviews, blog posts, videos, social media, and other forms of content a customer would use to promote your brand. For the last couple of years, there have been many studies conducted that …

Read more…

3 Conversion Optimization Campaigns Fit for Any eCommerce Store

3 Conversion Optimization Campaigns Fit for Any eCommerce Store

Conversion rate optimization has been a huge point of emphasis for eCommerce marketers, but it continues to be a big source of confusion and frustration for many retailers. If you asked a retailer “Would you like to convert more traffic?”, their answer would obviously be yes. If you follow that question up with “How would …

Read more…

6 eCommerce Stores with Exceptional Marketing Strategies

6 eCommerce Stores with Exceptional Marketing Strategies

As an eCommerce store owner, you have the opportunity to pursue a huge range of marketing channels. However, you are limited by the amount of time and resources you have to commit to each channel. Dollar Shave Club aside, most marketing efforts are rarely an overnight success. Your marketing has to be an ongoing process …

Read more…

Essential Photography Tips for eCommerce Branding: What You Need To Know

1 Header Image_LSouboutin style guide - photography eCommerce branding

The role of photography in eCommerce branding is becoming increasingly important – especially for those eCommerce websites that rely upon photography in their customer journey and sales process. But surprisingly, despite investing heavily in the development of their logo and brand, some eCommerce sellers overlook and undervalue photography. In today’s digital world, organisations and eCommerce …

Read more…

How Can eCommerce Harness the Power of Facebook Retargeting?

Facebook Retargeting - ecommerce marketing strategies

It’s a familiar story across the eCommerce industry: abandoned carts are on the rise. The reason? There are just too many distractions in modern life for the consumer. The attention of your customers is being pulled in multiple directions at any one time. So how do you combat this? Simple. You retarget your site’s visitors …

Read more…