5 Ways to Sell to Millennials via Social MediaFebruary 22, 2018 - Guest
There’s no doubt that a customer’s age greatly affects the way they shop. Everyone has their own particular shopping habits, yet they’re all different. If you want to sell to millennials, then keep reading.
My grandma would never even think about buying things online, simply because she even know how to use the internet, let alone use social media. Millennials, people born between 81’ and 96’, are the complete opposite. Social media networks have become a necessity in lives of millennials across the globe. Facebook, Twitter, Instagram, Snapchat, LinkedIn…all these social platforms are now way more than simple communication tools.
Social media is basically the main channel between advertisers and customers. With solid configurations and endless advertising features, each social media channel makes it easy for businesses to sell anything online. We’re looking at five proven methods that’ll help you sell to millennials thanks to the power of social media.
1. Understand How They Communicate
The millennial generation is quite different from previous ones. Unlike their predecessors, millennials are the first generation who interact with advanced technology on a daily basis. The digital environment as we know it – Google, YouTube, Facebook – we’re the first to experience them.
Therefore, when you’re trying to sell to millennials, you need to put yourself in their shoes. First off, do your homework, research, and begin figuring out:
- What are the biggest problems millennials face?
- How do millennials think?
- What do millennials care about the most?
- How do millennials communicate?
- What do they want?
Once you have a better understanding of who you’re trying to sell to, developing a social media strategy around the information you got will be very simple for you to do.
2. Choose the Right Platform
You need to choose the most relevant social network for your own business, products, or services. Every social channel is different. For example, LinkedIn is best designed to serve the needs of professionals, rather than of children. Twitter is designed to give you real-time updates and news. Facebook – well, almost everyone has a Facebook account, but everyone uses it for their own purpose.
Depending on what you’re trying to sell and who you’re trying to sell to, you should focus on one or two social media networks. You can’t do it all. Focus on one or two, develop a strong brand presence around it, and scale only when you’re ready.
3. Be Transparent and Concise
Millennials are sick of being tricked and lied to. Nowadays, people are starting to wake up and pay more attention to scams, tricks, and traps. Yes, there are a lot of traps out there, and every customer wants to protect himself from losing time or money.
Keep your marketing very transparent and concise. Don’t lie or exaggerate a product’s features if those features are not existent. Don’t try to cheat, or else you’ll lose in the long term. Reputation is a very important factor that differentiates success from failure. Do you want to sell? Sell, but sell with honesty.
4. Don’t Be Overly Intrusive
The age of intrusive advertising is over. Ad blocking tools are very popular today because people got sick of ads. There’s an ad everywhere you go on the web, and not only. Visit the town center and you’ll see ads over ads. Millennials got tired of being abused in such a way, so they’ve tightened up their information filter.
If you want to grab attention and sell something, do it without being too intrusive. That means you should offer more free stuff and educate your target audience more. Give value first, promote your products later.
5. Give Lots of Value
To give value to someone means to make his or her life better by adding improvements. A product is always an improvement, and millennials are indeed looking for more quality in their lives. Don’t cheat your way up to success – earn it.
Harvey Jaroff, a marketing expert at aussiewritings.com said, “Every business that has reached great heights deserves it. Why? Simply because there are lots of customers that remain loyal to specific products. Why? Because those products continue to make them happy. Do that and you’ll sell without problems!”
If you care to pay attention to what the big brands are doing, you’ll notice that social media marketing seems to be on top of their priorities. The power of social spreading is huge, and that’s exactly why you should get involved. Whether you have an online business, you’re a marketer, or own a small brick-n-mortar business, if you want to sell to millennials then getting your social media game on point is a must.
Olivia is a journalist who always tries to see the bright side of things. She likes to inspire people in her writings and to enjoy a mysterious beauty of twilight. Connect with her on Facebook and Twitter.