Ecommerce content marketing has always been a pivotal aspect of any online business. But this year, it’s going to be a driving force behind a successful online store. With digital marketplace rapidly evolving, you need to stay ahead. Not only grasp the latest trends but also know how to apply these trends to your business. … Continue reading Key Trends in Ecommerce Content Marketing for 2024
Tag: content marketing
How to Write Product Descriptions that Sell
Great product descriptions are non-negotiable if you want more people to shop on your ecommerce store. Product images grab attention, and you can even make some sales based purely on your images. But if you really want to take your product pages to the next level, you need relevant, well-structured, and customer-focused product descriptions that… Continue reading How to Write Product Descriptions that Sell
How to Use Images in Your Email Marketing Campaigns
Images are the single most crucial aspect when it comes to selling physical products online, and that doesn’t change when you go from browser to email. We recently did a webinar with Ben Staveley, VP of Operations at dotmailer, on the impact professionally-edited product images in your email marketing campaigns and how images can increase email… Continue reading How to Use Images in Your Email Marketing Campaigns
6 Tips on Ecommerce Blogging for Beginners
An eCommerce website should be designed to attract potential customers and convert them into paying ones. While design, imagery, and the overall appearance of your website is critical, they don’t necessarily drive traffic. Interestingly, businesses that have a blog have 55% more traffic, and more traffic usually equals more sales. So, if you haven’t considered… Continue reading 6 Tips on Ecommerce Blogging for Beginners
5 Ways Chatbots Can Improve Your Ecommerce Store
Last year Facebook introduced a suite of new features for their Messenger platform including bots for messenger. Chatbots, as they have come to be known, have the ability to send and receive messages on your behalf automatically. They achieve this using some clever natural language processing (NLP) that turns regular sentences into structured data. What’s… Continue reading 5 Ways Chatbots Can Improve Your Ecommerce Store
5 New Year’s Resolutions for Your Online Shop
Personal New Year’s resolutions are great, but how about some key things to focus on for your own business and, of course, your customers? This year is going to be the best year yet if you want it to be. Make sure you implement these five New Year’s resolutions for your online shop! 1. Optimise your website It’s an… Continue reading 5 New Year’s Resolutions for Your Online Shop
5 Stellar Ecommerce Blogs You Should Follow Right Now
Information is power — and there are some excellent eCommerce blogs that will help you get it. If you own an eCommerce store, there’s no shortage of ‘stuff’ you should learn. Every iota of knowledge you acquire will help you improve your business and increase your sales. Who doesn’t like the sound of that? Follow these… Continue reading 5 Stellar Ecommerce Blogs You Should Follow Right Now