Wondering if your ecommerce brand needs a content marketing strategy? The simple answer is yes. Content marketing is a strategy to share valuable, relevant, planned content to attract your target audience. It builds a connection, provides useful information, and helps to position your brand as a trusted authority. Content planning allows you to take advantage… Continue reading How To Create an Effective Ecommerce Content Marketing Strategy in 2023
Tag: social media
Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023
Video content marketing is definitely the go-to-marketing strategy for 2023. And no, we don’t mean those boring 30-minute infomercials from the 1990s. We’re talking about the short, snappy, vertical video content characterized by dance challenges, trending music, and funny audio. Many platforms have made this kind of content popular. But this blog will focus on… Continue reading Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023
5 Ways to Sell to Millennials via Social Media
There’s no doubt that a customer’s age greatly affects the way they shop. Everyone has their own particular shopping habits, yet they’re all different. If you want to sell to millennials, then keep reading. My grandma would never even think about buying things online, simply because she even know how to use the internet, let… Continue reading 5 Ways to Sell to Millennials via Social Media
11 Social Media Tips to Boost Online Sales
As the owner of an e-commerce business, you’ll already be well aware of just how important social media is to the success of your business. However, that means you’ll also know just how difficult it is to get your content in front of your users. There’s just so much competition, right? Today we’re going to… Continue reading 11 Social Media Tips to Boost Online Sales
6 Top Social Media Trends for eCommerce Stores in 2018
Whether we like it or not the new year is well and truly a thing of the past. When it comes to 2018 social media trends for eCommerce stores, trust me, you don’t want to get left behind. Sharing content in places where your audiences already thrive and engage is key to building a strong… Continue reading 6 Top Social Media Trends for eCommerce Stores in 2018
Let Your Social Media Campaign Work for You in 2018
Guys, it’s January 2018, and that means that you should be working hard to create a killer social media campaign for the new year ahead! Leading up to this excitement, businesses around the world are contemplating their social media marketing strategies for the new year. And if you’re reading this, it probably means that you’re… Continue reading Let Your Social Media Campaign Work for You in 2018
Strategic Social Media Ads Can Make All the Difference This Holiday Season
If you’re trying to use one image and just a couple of words to sell your product, I’ve got two words for you: try harder. During the 2016 year-end holiday season, Americans spent roughly $63.1 billion when shopping on PCs. That was a 12% increase compared to 2015, and some projections say we’ll see an… Continue reading Strategic Social Media Ads Can Make All the Difference This Holiday Season
Instagram is changing: What does this mean for your eCommerce business?
Instagram recently announced its plans to introduce an algorithm which will affect what users see on their feeds. There’s been a lot of talk about how small businesses, eCommerce store owners included, will have to start paying for ads to get noticed. That’s not entirely true! In this post, I’m going to tell you a bit… Continue reading Instagram is changing: What does this mean for your eCommerce business?
4 Small Business Marketing Tools to Increase Your Sales
Creating your brand, designing your store and building your community of customers can be very overwhelming, and the pressure to make your first eCommerce sale doesn’t help. Luckily, there are so many great small business marketing tools out there — the trick is knowing which ones to start with. I’ve come up with a list… Continue reading 4 Small Business Marketing Tools to Increase Your Sales
Try These 50 eCommerce Social Media Ideas for Your Business
If you own an online store, expanding your eCommerce social media reach can be a great thing. Social traffic leads users to your business and allows for easy sharing with friends. And if you do things right, your customers will do the advertising for you! Social media marketing is not the easiest thing to get started with,… Continue reading Try These 50 eCommerce Social Media Ideas for Your Business
How to Get Started with Google Plus for Ecommerce
We all know about Google. You probably visit Google at least five times a day, minimum. It has the answer to absolutely everything, including how to increase traffic to your website and build your brand. The actual answer might surprise you: it’s Google Plus (Google+). As the second-largest social network in existence, a Google+ profile will give your… Continue reading How to Get Started with Google Plus for Ecommerce