It’s a familiar story across the eCommerce industry: abandoned carts are on the rise. The reason? There are just too many distractions in modern life for the consumer. The attention of your customers is being pulled in multiple directions at any one time. So how do you combat this? Simple. You retarget your site’s visitors… Continue reading How Can eCommerce Harness the Power of Facebook Retargeting?
As an eCommerce business owner, you know how important it is to keep up with trends and updates that affect your business and your sales. But that necessary research can take time away from your work. So to help you out, this round-up brings you the most important news in eCommerce: actionable news that you… Continue reading Roundup #10: Marketing Hacks
The mobile app industry is growing rapidly. Today’s customers are on the move constantly – making mobile apps an essential part of modern life. Many eCommerce store owners have started adding mobile app versions of their e-shops. But for marketers who are new to this, it might be a challenge to learn the specifics of… Continue reading How to Encourage Customers to Use Your Mobile App
Last year Facebook introduced a suite of new features for their Messenger platform including bots for messenger. Chatbots, as they have come to be known, have the ability to send and receive messages on your behalf automatically. They achieve this using some clever natural language processing (NLP) that turns regular sentences into structured data. What’s… Continue reading 5 Ways Chatbots Can Improve Your Ecommerce Store
Facebook advertising gives eCommerce businesses the opportunity to reach potential customers where they already spend a significant amount of time. Their nearly 1.7 billion monthly active users spend an average of 50 minutes a day on the social giant’s three platforms: Facebook, Instagram and Messenger. That value represents not only the time Facebook users see… Continue reading 5 Facebook Ad Experts Share Their Top Tips for eCommerce
Why set up a Facebook page for your eCommerce store? It’s where your customers are every day! Facebook gives your online store the potential to reach thousands of prospective new customers and lets you build a better relationship with your current customers. The ultimate goal of your store’s Facebook page should be to help you create… Continue reading 5 Tips to Use Facebook for eCommerce
Over the weekend I visited some small local businesses in regional New South Wales. When I spoke to them, they said that they weren’t sure how to go about building an online presence and what social media they should be using. I found myself listing things that they should be doing and thought I would… Continue reading 5 Rock-Solid Tips for Building an Online Presence