5 Ways Chatbots Can Improve Your Ecommerce Store

A few years ago, Facebook decided to step up its game, adding new cool features to its Messenger service, like advanced chatbots. Using natural language processing (NLP), chatbots automatically handle messages for you. What’s more, Chatbots can go beyond text to send buttons, image galleries, and even invoices. Chatbots are more interactive and scalable than… Continue reading 5 Ways Chatbots Can Improve Your Ecommerce Store

How Can eCommerce Harness the Power of Facebook Retargeting?

It’s a familiar story across the eCommerce industry: abandoned carts are on the rise. The reason? There are just too many distractions in modern life for the consumer. The attention of your customers is being pulled in multiple directions at any one time. So how do you combat this? Simple. You retarget your site’s visitors… Continue reading How Can eCommerce Harness the Power of Facebook Retargeting?

Roundup #10: Marketing Hacks

As an eCommerce business owner, you know how important it is to keep up with trends and updates that affect your business and your sales. But that necessary research can take time away from your work. So to help you out, this round-up brings you the most important news in eCommerce: actionable news that you… Continue reading Roundup #10: Marketing Hacks

How to Encourage Customers to Use Your Mobile App

The mobile app industry is growing rapidly. Today’s customers are on the move constantly – making mobile apps an essential part of modern life. Many eCommerce store owners have started adding mobile app versions of their e-shops. But for marketers who are new to this, it might be a challenge to learn the specifics of… Continue reading How to Encourage Customers to Use Your Mobile App

5 Facebook Ad Experts Share Their Top Tips for eCommerce

Facebook advertising gives eCommerce businesses the opportunity to reach potential customers where they already spend a significant amount of time. Their nearly 1.7 billion monthly active users spend an average of 50 minutes a day on the social giant’s three platforms: Facebook, Instagram and Messenger. That value represents not only the time Facebook users see… Continue reading 5 Facebook Ad Experts Share Their Top Tips for eCommerce

5 Tips to Use Facebook for eCommerce

Why set up a Facebook page for your eCommerce store? It’s where your customers are every day! Facebook gives your online store the potential to reach thousands of prospective new customers and lets you build a better relationship with your current customers. The ultimate goal of your store’s Facebook page should be to help you create… Continue reading 5 Tips to Use Facebook for eCommerce

5 Rock-Solid Tips for Building an Online Presence

Over the weekend I visited some small local businesses in regional New South Wales. When I spoke to them, they said that they weren’t sure how to go about building an online presence and what social media they should be using. I found myself listing things that they should be doing and thought I would… Continue reading 5 Rock-Solid Tips for Building an Online Presence