How to Use Images in Your Email Marketing Campaigns

Images are the single most crucial aspect when it comes to selling physical products online, and that doesn’t change when you go from browser to email. We recently did a webinar with Ben Staveley, VP of Operations at dotmailer, on the impact professionally-edited product images in your email marketing campaigns and how images can increase email… Continue reading How to Use Images in Your Email Marketing Campaigns

10 Essential Ecommerce Email Templates

Writing is not something that comes naturally to everyone. But, as an online business owner,  you have no option but to become a jack-of-all-trades. Want to increase your revenue and drive up critical metrics for your store without a large ongoing effort or increase in marketing spend? We’re going to make it ridiculously easy for you… Continue reading 10 Essential Ecommerce Email Templates

Tips for Writing the Best B2C Emails for the Holiday Season

Despite the rise in social media marketing, email marketing still remains a powerful tool both for B2B and B2C businesses. However, with our mailboxes carefully tuned and filtered, it is getting harder and harder to gain the audience’s attention. Even though Marketing Sherpa’s study recently revealed that 72% of customers prefer email communication with brands,… Continue reading Tips for Writing the Best B2C Emails for the Holiday Season

Why Your Passive Visitors Aren’t Buying – and How to Fix It

Even the most successful eCommerce stores have visitors that slip through the cracks before purchasing and becoming a customer. Unlike running a brick-and-mortar store, you’re not there with the shopper to see what they like or don’t like, and it can be hard to get a vibe of what shoppers think of your online store.… Continue reading Why Your Passive Visitors Aren’t Buying – and How to Fix It

Convert Email Subscribers With These 4 Ecommerce Marketing Strategies

There are 217 million digital shoppers in the U.S., and that number is expected to grow to 224 million by 2019. As the popularity of buying online increases, so does the ease with which consumers can browse, buy, and ship items straight to their home. Forget going to the store and waiting in line; these… Continue reading Convert Email Subscribers With These 4 Ecommerce Marketing Strategies

How to Encourage Customers to Use Your Mobile App

The mobile app industry is growing rapidly. Today’s customers are on the move constantly – making mobile apps an essential part of modern life. Many eCommerce store owners have started adding mobile app versions of their e-shops. But for marketers who are new to this, it might be a challenge to learn the specifics of… Continue reading How to Encourage Customers to Use Your Mobile App

eCommerce Marketing Automation Tools You Can Start Using Today

If you’re running an eCommerce business, you know that your marketing needs to go beyond creating awareness through a single channel like Adwords. You need an ongoing, multivariate approach across many mediums if you want to constantly improve your ROI. But as an eCommerce entrepreneur, how can you test the effectiveness of different approaches when… Continue reading eCommerce Marketing Automation Tools You Can Start Using Today

4 Small Business Marketing Tools to Increase Your Sales

Creating your brand, designing your store and building your community of customers can be very overwhelming, and the pressure to make your first eCommerce sale doesn’t help. Luckily, there are so many great small business marketing tools out there — the trick is knowing which ones to start with. I’ve come up with a list… Continue reading 4 Small Business Marketing Tools to Increase Your Sales

5 New Year’s Resolutions for Your Online Shop

Personal New Year’s resolutions are great, but how about some key things to focus on for your own business and, of course, your customers? This year is going to be the best year yet if you want it to be. Make sure you implement these five New Year’s resolutions for your online shop! 1. Optimise your website It’s an… Continue reading 5 New Year’s Resolutions for Your Online Shop

4 eCommerce Email Marketing Tips to Explode Your Sales

Want to start using the most direct form of marketing out there today? Then you’ve got to try email marketing. Here’s why it’s so powerful: Unlike the one-to-many communication model you might use across advertisements, blogs and social media platforms, eCommerce email marketing works on a one-to-one basis. If you nail your email campaigns, you… Continue reading 4 eCommerce Email Marketing Tips to Explode Your Sales

5 Stellar Ecommerce Blogs You Should Follow Right Now

Information is power — and there are some excellent eCommerce blogs that will help you get it. If you own an eCommerce store, there’s no shortage of ‘stuff’ you should learn. Every iota of knowledge you acquire will help you improve your business and increase your sales. Who doesn’t like the sound of that? Follow these… Continue reading 5 Stellar Ecommerce Blogs You Should Follow Right Now