Turn your Instagram followers into buyers with Instagram shoppable tags. Officially the hottest social media trend for online sellers right now, especially brands with highly visual products. This new feature opens up a new world of opportunity on the world’s leading visually-focused social platform. A BigCommerce case study on early adopters of the new feature uncovered… Continue reading Boost eCommerce Sales with Instagram Shoppable Tags
Instagram is quickly becoming one of the most important channels for your eCommerce store. It is already a fantastic platform for product discovery with 60% of users saying they have discovered new products on Instagram and 80% saying that they follow a business. Indeed, more and more people are discovering and shopping for items with… Continue reading How to Sell on Instagram: 5 Tips for eCommerce Stores
Instagram recently announced its plans to introduce an algorithm which will affect what users see on their feeds. There’s been a lot of talk about how small businesses, eCommerce store owners included, will have to start paying for ads to get noticed. That’s not entirely true! In this post, I’m going to tell you a bit… Continue reading Instagram is changing: What does this mean for your eCommerce business?
People often overlook the power of Instagram for eCommerce. Instagram is an incredibly easy way to reach customers effectively, because users can stumble upon your profile or photos and potentially proceed to your site. If you’re just getting started on Instagram, check out the site’s guide on how to use the platform for business, which also includes some… Continue reading 10 Tips on Using Instagram for Ecommerce
If you use social media, you’ve probably seen hashtags. They’re everywhere! Hashtags are ubiquitous for many reasons. One reason is because they’re really fun to use and people love including them in social media posts. Another reason is because they help people find things they love. And it just so happens that you can use… Continue reading How to Use Hashtags for Marketing and Get Social Traffic
Over the weekend I visited some small local businesses in regional New South Wales. When I spoke to them, they said that they weren’t sure how to go about building an online presence and what social media they should be using. I found myself listing things that they should be doing and thought I would… Continue reading 5 Rock-Solid Tips for Building an Online Presence