Wondering if your ecommerce brand needs a content marketing strategy? The simple answer is yes. Content marketing is a strategy to share valuable, relevant, planned content to attract your target audience. It builds a connection, provides useful information, and helps to position your brand as a trusted authority. Content planning allows you to take advantage… Continue reading How To Create an Effective Ecommerce Content Marketing Strategy in 2023
Tag: ecommerce
Ecommerce User Experience and How to Improve It
Imagine going to a store, and it takes an hour to find the product you are looking for. You would be frustrated, right? Your customers feel the same when shopping online. Just as you’d expect a pleasant in-store shopping experience, online shoppers expect fast, convenient, and seamless experiences from ecommerce stores. As an ecommerce business… Continue reading Ecommerce User Experience and How to Improve It
6 Actionable Tips to Create a Killer Ecommerce Marketing Plan
Many people think an ecommerce marketing plan is only for ‘big businesses’. Sure, a massive corporation needs one, but a small business — such as an ecommerce store — can also benefit from a marketing plan. An ecommerce marketing plan is a simple document that gives you a structured approach to meeting your business goals.… Continue reading 6 Actionable Tips to Create a Killer Ecommerce Marketing Plan
5 Easy Ways to Write Product Descriptions for Your Ecommerce Store
Writing ecommerce product descriptions for your online store is one of the hardest things you will ever do. The problem is that it isn’t enough to describe the things you sell simply. Product descriptions are an extension of the selling process. Your customers are drawn to your site based on your work via social media,… Continue reading 5 Easy Ways to Write Product Descriptions for Your Ecommerce Store
How to Boost Online Sales with Great Product Images
Some ecommerce store owners spend thousands on creating a beautiful website but overlook the importance of good product images. They’ll do well to take to heart a big secret: the quality of your product images has the power to heavily boost online sales. Why are images so important? Humans are visual creatures, and we are… Continue reading How to Boost Online Sales with Great Product Images
How to Optimize Your Ecommerce Checkout Process for More Conversions
Is your store getting enough traffic, but hasn’t been closing enough sales? If yes, try monitoring your checkout abandonment rate. You might find that you need to optimize your ecommerce checkout process. Your customers want the process to be as easy and as straightforward as possible. A high bounce rate at checkout can indicate that… Continue reading How to Optimize Your Ecommerce Checkout Process for More Conversions
4 Ecommerce Email Marketing Tips to Explode Your Sales
Want to start using the most direct form of marketing out there today? Then you’ve got to try ecommerce email marketing. Here’s why it’s so powerful: Unlike the one-to-many communication model you might use across advertisements, blogs, and social media platforms, ecommerce email marketing works on a one-to-one basis. So if you nail your email… Continue reading 4 Ecommerce Email Marketing Tips to Explode Your Sales
Product Photography for Clothing: It’s All About the Details
When it comes to selling apparel online, your images are the most important part of your product page. No matter how well you describe your product, nothing will convert a shopper to a customer better than good apparel photography. For this reason, it’s important to get the photo right. I can’t tell you how many… Continue reading Product Photography for Clothing: It’s All About the Details
How to Choose the Perfect Brand Color Palette
Whether we realize it or not, a brand’s color palette affects us psychologically to trigger certain feelings, thoughts, and emotions. The color you choose as your brand’s color palette will influence how people perceive your brand. A carefully selected color scheme will help you create and build a brand identity around your ecommerce store. Choosing… Continue reading How to Choose the Perfect Brand Color Palette
10 Ecommerce Pitfalls to Avoid that Could Kill Your Store
So you’ve spent hours researching top-selling online products, developed your strategy, and built your online store. But the sales just won’t come. You’re not alone! Many new ecommerce store owners struggle to generate sales at first because, as with anything you learn to do, there is a learning curve involved. This current run of what… Continue reading 10 Ecommerce Pitfalls to Avoid that Could Kill Your Store
How Ecommerce Retailers Can Boost Sales Through Brand Authenticity
With millions of ecommerce sites across the globe, and more being created daily, standing out among your competitors is a crucial aspect of growing your business. An underrated but effective way of doing this is through brand authenticity. By creating a brand that’s entirely yours, it allows you to showcase your business and your personality… Continue reading How Ecommerce Retailers Can Boost Sales Through Brand Authenticity