If you’re wondering, “What is visual merchandising?” and believe it is solely relevant to brick-and-mortar retail, reconsider. It’s a powerful strategy for ecommerce and can be a total game-changer for your ecommerce business. Let’s explore the visual merchandising strategies of ecommerce that can turn casual browsers into loyal customers. From perfecting product images to placing… Continue reading Ecommerce Visual Merchandising: What Is It and Why You Need It
Tag: ecommerce
Ecommerce Black Friday Checklist: How to Prepare Your Online Store
The end of every year is always the peak season for shopping. Everyone is on the hunt for the perfect gift, and with the biggest shopping days on the horizon—Black Friday and Cyber Monday— it’s time to check off your Black Friday checklist. What is the Difference Between Cyber Monday and Black Friday? If you… Continue reading Ecommerce Black Friday Checklist: How to Prepare Your Online Store
Harnessing the Power of User-Generated Content (UGC) in Ecommerce: Strategies, Benefits, and Tips
As an online seller, you most likely have heard of user-generated content (UGC). It’s one of the fastest-growing marketing strategies to date. And the reason is simple – it works. In the digital age, it has become the norm to share your experiences online. I’m sure this is something you experienced yourself. Getting excited about… Continue reading Harnessing the Power of User-Generated Content (UGC) in Ecommerce: Strategies, Benefits, and Tips
11 Proven Sales Psychology Strategies for Ecommerce Growth
As an online business owner, understanding consumer behavior and its psychology in what drives them to purchase is key to boosting your sales. By using sales psychology strategies, you can engage with your buyers’ desires and motivations that influence their buying decisions. Unfortunately, not many merchants incorporate sales psychology to their business tactics. In this… Continue reading 11 Proven Sales Psychology Strategies for Ecommerce Growth
Value-Added Service Examples: Enhance Your Customers’ Post-Purchase Experience
Ecommerce businesses go the extra mile to stand out and ensure customer satisfaction with personalized recommendations, convenient delivery options, and loyalty programs to add additional value to their customer experience. Wondering how you can add value-added services to your customer journey? Let’s closely examine exactly what these services are and how you can incorporate them… Continue reading Value-Added Service Examples: Enhance Your Customers’ Post-Purchase Experience
Why Ecommerce Personalization is Important to Your Business
Personalization is big news regarding ecommerce, setting yourself apart from your competitors and making your customer feel valued. Let’s dig a little deeper into how you can make ecommerce personalization work for your business. What is ecommerce personalization? With ecommerce personalization, the clue is in the name. It’s a way to use data to create… Continue reading Why Ecommerce Personalization is Important to Your Business
How To Create an Effective Ecommerce Content Marketing Strategy in 2023
Wondering if your ecommerce brand needs a content marketing strategy? The simple answer is yes. Content marketing is a strategy to share valuable, relevant, planned content to attract your target audience. It builds a connection, provides useful information, and helps to position your brand as a trusted authority. Content planning allows you to take advantage… Continue reading How To Create an Effective Ecommerce Content Marketing Strategy in 2023
Ecommerce User Experience and How to Improve It
Imagine going to a store, and it takes an hour to find the product you are looking for. You would be frustrated, right? Your customers feel the same when shopping online. Just as you’d expect a pleasant in-store shopping experience, online shoppers expect fast, convenient, and seamless experiences from ecommerce stores. As an ecommerce business… Continue reading Ecommerce User Experience and How to Improve It
6 Actionable Tips to Create a Killer Ecommerce Marketing Plan
Many people think an ecommerce marketing plan is only for ‘big businesses’. Sure, a massive corporation needs one, but a small business — such as an ecommerce store — can also benefit from a marketing plan. An ecommerce marketing plan is a simple document that gives you a structured approach to meeting your business goals.… Continue reading 6 Actionable Tips to Create a Killer Ecommerce Marketing Plan
5 Easy Ways to Write Product Descriptions for Your Ecommerce Store
Writing ecommerce product descriptions for your online store is one of the hardest things you will ever do. The problem is that it isn’t enough to describe the things you sell simply. Product descriptions are an extension of the selling process. Your customers are drawn to your site based on your work via social media,… Continue reading 5 Easy Ways to Write Product Descriptions for Your Ecommerce Store
How to Boost Online Sales with Great Product Images
Some ecommerce store owners spend thousands on creating a beautiful website but overlook the importance of good product images. They’ll do well to take to heart a big secret: the quality of your product images has the power to heavily boost online sales. Why are images so important? Humans are visual creatures, and we are… Continue reading How to Boost Online Sales with Great Product Images