4 Ecommerce Email Marketing Tips to Explode Your Sales

​​Want to start using the most direct form of marketing out there today? Then you’ve got to try ecommerce email marketing. Here’s why it’s so powerful: Unlike the one-to-many communication model you might use across advertisements, blogs, and social media platforms, ecommerce email marketing works on a one-to-one basis. So if you nail your email… Continue reading 4 Ecommerce Email Marketing Tips to Explode Your Sales

Product Photography for Clothing: It’s All About the Details

When it comes to selling apparel online, your images are the most important part of your product page. No matter how well you describe your product, nothing will convert a shopper to a customer better than good apparel photography. For this reason, it’s important to get the photo right. I can’t tell you how many… Continue reading Product Photography for Clothing: It’s All About the Details

How to Choose the Perfect Brand Color Palette

Whether we realize it or not, a brand’s color palette affects us psychologically to trigger certain feelings, thoughts, and emotions. The color you choose as your brand’s color palette will influence how people perceive your brand. A carefully selected color scheme will help you create and build a brand identity around your ecommerce store. Choosing… Continue reading How to Choose the Perfect Brand Color Palette

10 Ecommerce Pitfalls to Avoid that Could Kill Your Store

So you’ve spent hours researching top-selling online products, developed your strategy, and built your online store. But the sales just won’t come. You’re not alone! Many new ecommerce store owners struggle to generate sales at first because, as with anything you learn to do, there is a learning curve involved. This current run of what… Continue reading 10 Ecommerce Pitfalls to Avoid that Could Kill Your Store

How Ecommerce Retailers Can Boost Sales Through Brand Authenticity

brand-authenticity

With millions of ecommerce sites across the globe, and more being created daily, standing out among your competitors is a crucial aspect of growing your business.  An underrated but effective way of doing this is through brand authenticity. By creating a brand that’s entirely yours, it allows you to showcase your business and your personality… Continue reading How Ecommerce Retailers Can Boost Sales Through Brand Authenticity

How to Photograph Clothing for Your Ecommerce Store

When you photograph clothing for your ecommerce store, you certainly want to get it right. It can be the difference between closing that sale or the potential customer bouncing off the page. Clothing isn’t as tricky as photographing jewelry as you’re not dealing with small, shiny and detailed pieces but you still need to get… Continue reading How to Photograph Clothing for Your Ecommerce Store

7 Tips to Start an Online Store

Do you have a product you want to sell online, but you’re not sure how to get started creating an ecommerce shop? Don’t worry! Here are seven easy steps to start an online store. 1. Choose a product and a market before you start an online store Choosing a good product is an important decision when… Continue reading 7 Tips to Start an Online Store

50 Places to Sell Online: Ecommerce Marketplaces & Platforms

Navigating the world of ecommerce, and finding places to sell online, without a map can be challenging. But, if you are looking to expand your horizons and sell on all marketplaces that fit your model, then you have landed on the right page. By starting your research here, you will get an overview of the… Continue reading 50 Places to Sell Online: Ecommerce Marketplaces & Platforms

How to Remove the Background of an Image

So you’ve got a great product and your online store is ready to go — now it’s time to get your products online. At this point, many business owners run into a problem – How can you get those clean, uncluttered product images with beautiful white backgrounds? Today, we’re going to learn how to remove… Continue reading How to Remove the Background of an Image

How To Photograph Jewelry – A Beginner’s Guide

When it comes to photographing jewelry, a lot of ecommerce store owners are intimidated by how small, shiny and intricate the products can be. But photographing jewelry can actually be easier than taking photos of larger items because the studio setup is a lot easier to put together. Once you’ve nailed your setup, check out… Continue reading How To Photograph Jewelry – A Beginner’s Guide

Why Having a Blog is Important for Your Online Store

With the rise of social media, many people may think that blogs have gone out of fashion. Even though social media can be good for a variety of things  – such as building brand awareness and introduce customers to new products – having a blog is a necessary tool for your online store. The benefits… Continue reading Why Having a Blog is Important for Your Online Store