Personalization is big news regarding ecommerce, setting yourself apart from your competitors and making your customer feel valued. Let’s dig a little deeper into how you can make ecommerce personalization work for your business. What is ecommerce personalization? With ecommerce personalization, the clue is in the name. It’s a way to use data to create… Continue reading Why Ecommerce Personalization is Important to Your Business
Tag: ecommerce tips
5 Easy Ways to Create Contextual Product Photos
Do you know how to show your products in their best light and convert your site’s browsers into buyers? Create contextual product photos! While shopping online, your customers can’t touch, feel or try your product. So it is vital to create contextual product photos to provide enough information about what you are selling to make… Continue reading 5 Easy Ways to Create Contextual Product Photos
6 Quick Ways to Reduce Return Rates
Product returns are one of the biggest headaches you’ll face as an online retailer. Reducing your overall number of returns is essential for every online retailer. Not only will it help your revenue numbers, but it’ll also make it easier and less time-consuming to run your business. But how exactly do you reduce returns? Without… Continue reading 6 Quick Ways to Reduce Return Rates
Ecommerce User Experience and How to Improve It
Imagine going to a store, and it takes an hour to find the product you are looking for. You would be frustrated, right? Your customers feel the same when shopping online. Just as you’d expect a pleasant in-store shopping experience, online shoppers expect fast, convenient, and seamless experiences from ecommerce stores. As an ecommerce business… Continue reading Ecommerce User Experience and How to Improve It
How to Optimize Your Ecommerce Checkout Process for More Conversions
Is your store getting enough traffic, but hasn’t been closing enough sales? If yes, try monitoring your checkout abandonment rate. You might find that you need to optimize your ecommerce checkout process. Your customers want the process to be as easy and as straightforward as possible. A high bounce rate at checkout can indicate that… Continue reading How to Optimize Your Ecommerce Checkout Process for More Conversions
9 Ecommerce SEO Mistakes and How To Fix Them
Building and designing an ecommerce business has become simpler thanks to the endless number of online solutions available. SEO (search engine optimization) is crucial to every online business. Without the right skills, it’s easy to make fundamental SEO mistakes and miss out on sales. Website SEO helps improve the overall structure of a website, making… Continue reading 9 Ecommerce SEO Mistakes and How To Fix Them
Important Ecommerce Metrics To Consider For Your Store
Metrics can display the health of your business, as well as track the effectiveness of your efforts. They are a solid way to quantify the things that your customers do when they land on your website and how much money you are making. It’s easy to open up your dashboard or website analytics and lose… Continue reading Important Ecommerce Metrics To Consider For Your Store
Why You Should Encourage Customer Reviews (And How to Do It)
In today’s sharing economy, there is no doubt that online users love customer reviews. In keeping with one of the eCommerce trends for 2018, it’s essential you encourage customer reviews as part of your marketing approach adds a level of personalization to your online presence. “While consumers have always had the ability to vote with their… Continue reading Why You Should Encourage Customer Reviews (And How to Do It)
How to Use Images in Your Email Marketing Campaigns
Images are the single most crucial aspect when it comes to selling physical products online, and that doesn’t change when you go from browser to email. We recently did a webinar with Ben Staveley, VP of Operations at dotmailer, on the impact professionally-edited product images in your email marketing campaigns and how images can increase email… Continue reading How to Use Images in Your Email Marketing Campaigns
6 Fashion Photography Mistakes to Avoid Immediately
In life, love, and fashion, things come and go! You might think as trends go in and out, your shooting style should adapt and rise up to meet them. Well, sorry to burst your proverbial bubble, but that’s not the case when it comes to the fundamentals of clothing photography. In most cases, these are often fashion… Continue reading 6 Fashion Photography Mistakes to Avoid Immediately
Ecommerce Lessons from 5 Industry Giants – Amazon, Gary Vee, Canva, eBay & Alibaba
A recent photo of the not-so-glorious early days of Amazon inspired us to share some eCommerce lessons from leading industry giants with you. Looking back, it’s hard to believe that some of the most successful leaders started from a small desk at home. Thankfully they’ve shared some of their inspirational lessons along the way. What do… Continue reading Ecommerce Lessons from 5 Industry Giants – Amazon, Gary Vee, Canva, eBay & Alibaba