Important Ecommerce Metrics To Consider For Your Store

Metrics can display the health of your business, as well as track the effectiveness of your efforts. They are a solid way to quantify the things that your customers do when they land on your website and how much money you are making. It’s easy to open up your dashboard or website analytics and lose… Continue reading Important Ecommerce Metrics To Consider For Your Store

Why You Should Encourage Customer Reviews (And How to Do It)

In today’s sharing economy, there is no doubt that online users love customer reviews. In keeping with one of the eCommerce trends for 2018, it’s essential you encourage customer reviews as part of your marketing approach adds a level of personalization to your online presence. “While consumers have always had the ability to vote with their… Continue reading Why You Should Encourage Customer Reviews (And How to Do It)

How to Use Images in Your Email Marketing Campaigns

Images are the single most crucial aspect when it comes to selling physical products online, and that doesn’t change when you go from browser to email. We recently did a webinar with Ben Staveley, VP of Operations at dotmailer, on the impact professionally-edited product images in your email marketing campaigns and how images can increase email… Continue reading How to Use Images in Your Email Marketing Campaigns

6 Quick Ways to Reduce Return Rates

Product returns are one of the biggest headaches you’ll face as an online retailer. Reducing your overall number of returns is essential for every online retailer. Not only will it help your revenue numbers, it’ll also make it easier and less time-consuming to run your business. But, how exactly do you reduce returns? Without a brick-and-mortar presence, returns… Continue reading 6 Quick Ways to Reduce Return Rates

9 Ecommerce SEO Mistakes and How To Fix Them

Building and designing an eCommerce business has become simpler thanks to the endless number of online solutions available. SEO (search engine optimization) is crucial to every online business. Without the right skills, it’s easy to make fundamental SEO mistakes and miss out on sales. Website SEO helps improve the overall structure of a website, making… Continue reading 9 Ecommerce SEO Mistakes and How To Fix Them

6 Fashion Photography Mistakes to Avoid Immediately

In life, love, and fashion, things come and go!  You might think as trends go in and out, your shooting style should adapt and rise up to meet them. Well, sorry to burst your proverbial bubble, but that’s not the case when it comes to the fundamentals of clothing photography. In most cases, these are often fashion… Continue reading 6 Fashion Photography Mistakes to Avoid Immediately

Ecommerce Lessons from 5 Industry Giants – Amazon, Gary Vee, Canva, eBay & Alibaba

A recent photo of the not-so-glorious early days of Amazon inspired us to share some eCommerce lessons from leading industry giants with you. Looking back, it’s hard to believe that some of the most successful leaders started from a small desk at home. Thankfully they’ve shared some of their inspirational lessons along the way. What do… Continue reading Ecommerce Lessons from 5 Industry Giants – Amazon, Gary Vee, Canva, eBay & Alibaba

4 Essential Ecommerce Product Page Elements

For every online retailer, your eCommerce product page should be the most critical part of your website. Despite the fact that online shoppers can add products to their cart directly from autocomplete, search results, or even from the home page on many websites, most conversions still come from dedicated product pages.  But many online retailers… Continue reading 4 Essential Ecommerce Product Page Elements

6 Top Social Media Trends for eCommerce Stores in 2018

Whether we like it or not the new year is well and truly a thing of the past. When it comes to 2018 social media trends for eCommerce stores, trust me, you don’t want to get left behind. Sharing content in places where your audiences already thrive and engage is key to building a strong… Continue reading 6 Top Social Media Trends for eCommerce Stores in 2018

5 Easy Ways to Create Contextual Product Photos

Do you know how to show your products in their best light and convert your site’s browsers into buyers? Create contextual product photos! While shopping online, your customers can’t touch, feel or try your product, so it is vital to create contextual product photos to provide them with enough information about what you are selling to… Continue reading 5 Easy Ways to Create Contextual Product Photos

9 Effective Strategies to Increase Your Holiday Sales

Christmas is almost here. For most businesses, this is their highest selling time of the year.  But as people are spending more and more during the holiday season, the competition is also getting stiff. Big and small businesses all try their best to attract more customers and get the most out of this shopping spree.… Continue reading 9 Effective Strategies to Increase Your Holiday Sales