eCommerce Blog

By the Pixc Team

Essential 2017 Camera Buyer’s Guide for Professional Product Photography

2017 Camera Buyer’s Guide for Professional Product Photography

Whether you’re a seasoned eCommerce photographer or just starting out, there’s one piece of your kit that is absolutely crucial for shooting product photography: your camera. You can go as DIY or as pro as you want when it comes to lighting, backdrop and tripod (more information on equipment needed for product photography here), but …

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Essential Photography Tips for eCommerce Branding: What You Need To Know

1 Header Image_LSouboutin style guide - photography eCommerce branding

The role of photography in eCommerce branding is becoming increasingly important – especially for those eCommerce websites that rely upon photography in their customer journey and sales process. But surprisingly, despite investing heavily in the development of their logo and brand, some eCommerce sellers overlook and undervalue photography. In today’s digital world, organisations and eCommerce …

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eCommerce Photography: White Backgrounds vs. Photographing Products in Context

White Background vs. Photographing Products in Context

A quick glance at most eCommerce websites and you’ll see lines of shimmering products floating against a white blanket of apparent nothingness.           What does this tell us? That white backgrounds rule the roost when it comes to eCommerce product photography. Our clients at Pixc understand the importance of having high-quality …

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