eCommerce Blog

By the Pixc Team

Essential Photography Tips for eCommerce Branding: What You Need To Know

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The role of photography in eCommerce branding is becoming increasingly important – especially for those eCommerce websites that rely upon photography in their customer journey and sales process. But surprisingly, despite investing heavily in the development of their logo and brand, some eCommerce sellers overlook and undervalue photography. In today’s digital world, organisations and eCommerce …

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eCommerce Photography: White Backgrounds vs. Photographing Products in Context

White Background vs. Photographing Products in Context

A quick glance at most eCommerce websites and you’ll see lines of shimmering products floating against a white blanket of apparent nothingness.           What does this tell us? That white backgrounds rule the roost when it comes to eCommerce product photography. Our clients at Pixc understand the importance of having high-quality …

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How to Sell on Instagram: 5 Tips for eCommerce Stores

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Instagram is quickly becoming one of the most important channels for your eCommerce store. It is already a fantastic platform for product discovery with 60% of users saying they have discovered new products on Instagram and 80% saying that they follow a business. Indeed, more and more people are discovering and shopping for items with …

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Essential Product Photography Equipment for Your Toolbox

I’d like to begin this post with a shout-out to my old pal Murphy. Have you met him? A long, long time ago Murphy made a law stating anything that can go wrong, will go wrong… and we’ve been best friends ever since.