Shopify Unite 2017: The Best New Opportunities for Your Online Store

Everyone knows that Shopify is one of the most modern and robust eCommerce platforms in the industry. So it’s not surprising that Pixc’s team was really impressed by Shopify Unite 2017. While last year’s gathering wowed us with new technology, like Daniel Beauchamp’s Virtual Reality display, this year’s Shopify conference impressed us with modern, innovative… Continue reading Shopify Unite 2017: The Best New Opportunities for Your Online Store

5 Ways Chatbots Can Improve Your Ecommerce Store

Source: Shopify

Last year Facebook introduced a suite of new features for their Messenger platform including bots for messenger. Chatbots, as they have come to be known, have the ability to send and receive messages on your behalf automatically. They achieve this using some clever natural language processing (NLP) that turns regular sentences into structured data. What’s… Continue reading 5 Ways Chatbots Can Improve Your Ecommerce Store

5 Facebook Ad Experts Share Their Top Tips for eCommerce

Facebook advertising gives eCommerce businesses the opportunity to reach potential customers where they already spend a significant amount of time. Their nearly 1.7 billion monthly active users spend an average of 50 minutes a day on the social giant’s three platforms: Facebook, Instagram and Messenger. That value represents not only the time Facebook users see… Continue reading 5 Facebook Ad Experts Share Their Top Tips for eCommerce

12 eCommerce Entrepreneurs That Will Inspire You

Running an online business isn’t easy. It takes a lot of patience, determination and hard work, and you need to remember that success doesn’t magically happen over night. On top of that, the industry is growing fast and constantly changing; new trends  are emerging left, right, and centre and it’s not always easy to stay ahead of the game.… Continue reading 12 eCommerce Entrepreneurs That Will Inspire You

7 Ways to Make Your First Online Sale

Making your first sale is a turning point for your business. However, getting to that point isn’t necessarily easy to do. To make your first few sales, you’ll need to acquire your first few customers. And if you’re like most eCommerce stores, you’ll be starting from scratch. It’s hard to know where to begin, but don’t worry!… Continue reading 7 Ways to Make Your First Online Sale

How to Prepare Your eCommerce Store for the Pinterest Buy Button

This post was updated on January 27, 2016. The Pinterest Buy Button is the current eCommerce hot topic. It seems to be bringing in sales, too: According to Social Annex, as of December 2015 Pinterest boasts 60 million Buy Button pins, and 84% of Buy Button orders are coming from new customers. The Buy Button is… Continue reading How to Prepare Your eCommerce Store for the Pinterest Buy Button

How to Optimize Your Online Shipping Logistics

When it comes to running an eCommerce store, your online shipping logistics can make all the difference. The key to a successful eCommerce store is making shipping work for your business, so without further ado, here are five tips that’ll help your business run smoothly and ultimately keep your customers happy! 1. Consider outsourcing your… Continue reading How to Optimize Your Online Shipping Logistics

Use These Tips to Improve Your Product Page SEO

A successful product page uses high-quality product photos, digestible content and a clear call to action (CTA) to sell merchandise online. Most people don’t realize that these are also important SEO elements, and with the right tweaks you can turn product pages into a powerful customer acquisition vehicle in organic search. Here are three important things to have… Continue reading Use These Tips to Improve Your Product Page SEO

3 Tips to Improve Your eCommerce Website Usability

Want to know a secret to gaining a competitive advantage in the eCommerce world? That secret is improving your website’s usability. eCommerce website usability is really just the quality of a user’s experience when they interact with an online store’s website. There are three web design tips to consider when you evaluate the usability of your web… Continue reading 3 Tips to Improve Your eCommerce Website Usability

5 Tips to Increase Ecommerce Sales for Your Store

The new year has arrived, and it’s time to implement new marketing initiatives for your online store! Here are five tips to increase eCommerce sales and boost traffic to make this the best year yet for your online business. 1. Produce problem-solving content Writing content seems easy enough, but writing relevant, useful, problem-solving content that… Continue reading 5 Tips to Increase Ecommerce Sales for Your Store

How to Get Started with Google Plus for Ecommerce

We all know about Google. You probably visit Google at least five times a day, minimum. It has the answer to absolutely everything, including how to increase traffic to your website and build your brand. The actual answer might surprise you: it’s Google Plus (Google+). As the second-largest social network in existence, a Google+ profile will give your… Continue reading How to Get Started with Google Plus for Ecommerce