How to Choose the Perfect Brand Color Palette

Whether we realize it or not, a brand’s color palette affects us psychologically to trigger certain feelings, thoughts, and emotions. The color you choose as your brand’s color palette will influence how people perceive your brand. A carefully selected color scheme will help you create and build a brand identity around your ecommerce store. Choosing… Continue reading How to Choose the Perfect Brand Color Palette

10 Ecommerce Pitfalls to Avoid that Could Kill Your Store

So you’ve spent hours researching top-selling online products, developed your strategy, and built your online store. But the sales just won’t come. You’re not alone! Many new ecommerce store owners struggle to generate sales at first because, as with anything you learn to do, there is a learning curve involved. This current run of what… Continue reading 10 Ecommerce Pitfalls to Avoid that Could Kill Your Store

SEO tips for Ecommerce Entrepreneurs

Checking up on your Search Engine Optimization (SEO) tactics is something that needs to be revisited regularly, just to make sure you’re doing everything you can to increase the likelihood of your site turning up in search results from Google, Bing, DuckDuckGo and other search engines. After all, your eCommerce website can look stunning and… Continue reading SEO tips for Ecommerce Entrepreneurs

Essential eCommerce Events Calendar for 2018

The start of new year is the perfect time to plan ahead. To make the most of it, you need to know what’s going on in the world of eCommerce. As always, Pixc has got you covered. We look at the upcoming year and all the significant holiday dates, essential business dates and eCommerce events in… Continue reading Essential eCommerce Events Calendar for 2018

Essential Photography Tips for eCommerce Branding: What You Need To Know

The role of photography in eCommerce branding is becoming increasingly important – especially for those eCommerce websites that rely upon photography in their customer journey and sales process. But surprisingly, despite investing heavily in the development of their logo and brand, some eCommerce sellers overlook and undervalue photography. In today’s digital world, organisations and eCommerce… Continue reading Essential Photography Tips for eCommerce Branding: What You Need To Know

30 TED Talks You Must Watch as an Ecommerce Entrepreneur

It’s no secret that TED has over 2,400 talks from some of the world’s best thinkers. But who has time to watch them all? I have combed through the list and have recommended here some of the most pertinent TED talks for eCommerce entrepreneurs. To Grow Your Business and Implement New Strategies 1. Profit’s not… Continue reading 30 TED Talks You Must Watch as an Ecommerce Entrepreneur

Roundup #10: Marketing Hacks

As an eCommerce business owner, you know how important it is to keep up with trends and updates that affect your business and your sales. But that necessary research can take time away from your work. So to help you out, this round-up brings you the most important news in eCommerce: actionable news that you… Continue reading Roundup #10: Marketing Hacks

How to Encourage Customers to Use Your Mobile App

The mobile app industry is growing rapidly. Today’s customers are on the move constantly – making mobile apps an essential part of modern life. Many eCommerce store owners have started adding mobile app versions of their e-shops. But for marketers who are new to this, it might be a challenge to learn the specifics of… Continue reading How to Encourage Customers to Use Your Mobile App

eCommerce Marketing Automation Tools You Can Start Using Today

If you’re running an eCommerce business, you know that your marketing needs to go beyond creating awareness through a single channel like Adwords. You need an ongoing, multivariate approach across many mediums if you want to constantly improve your ROI. But as an eCommerce entrepreneur, how can you test the effectiveness of different approaches when… Continue reading eCommerce Marketing Automation Tools You Can Start Using Today

5 Facebook Ad Experts Share Their Top Tips for eCommerce

Facebook advertising gives eCommerce businesses the opportunity to reach potential customers where they already spend a significant amount of time. Their nearly 1.7 billion monthly active users spend an average of 50 minutes a day on the social giant’s three platforms: Facebook, Instagram and Messenger. That value represents not only the time Facebook users see… Continue reading 5 Facebook Ad Experts Share Their Top Tips for eCommerce

51 Ecommerce Tools to Run Your Online Business

Here’s a list of my all-time favorite eCommerce tools and solutions. Starting out with an online shop can be overwhelming as there are lots of moving parts. These include the eCommerce platform itself, marketing, sales, social media, payment gateways, shipping, inventory management and more. This list will focus specifically on eCommerce tools you can use day to day… Continue reading 51 Ecommerce Tools to Run Your Online Business