Tag: marketing

How To Create an Effective Ecommerce Content Marketing Strategy in 2023

Wondering if your ecommerce brand needs a content marketing strategy? The simple answer is yes. Content marketing is a strategy to share valuable, relevant, planned content to attract your target audience. It builds a connection, provides useful information, and helps to position your brand as a trusted authority. Content planning allows you to take advantage… Continue reading How To Create an Effective Ecommerce Content Marketing Strategy in 2023

6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

Many people think an ecommerce marketing plan is only for ‘big businesses’. Sure, a massive corporation needs one, but a small business — such as an ecommerce store — can also benefit from a marketing plan. An ecommerce marketing plan is a simple document that gives you a structured approach to meeting your business goals.… Continue reading 6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

How to Increase Brand Loyalty Through Customer Appreciation

Thank you. These two simple words mean a lot to your customers. Customer appreciation can bring a lot of benefits to your business. Customers who feel valued can quickly become your biggest and best ambassadors. They are likely to recommend your brand to a friend or post about your products on social media.  Most importantly,… Continue reading How to Increase Brand Loyalty Through Customer Appreciation

How to Choose the Perfect Brand Color Palette

Whether we realize it or not, a brand’s color palette affects us psychologically to trigger certain feelings, thoughts, and emotions. The color you choose as your brand’s color palette will influence how people perceive your brand. A carefully selected color scheme will help you create and build a brand identity around your ecommerce store. Choosing… Continue reading How to Choose the Perfect Brand Color Palette

10 Ecommerce Pitfalls to Avoid that Could Kill Your Store

So you’ve spent hours researching top-selling online products, developed your strategy, and built your online store. But the sales just won’t come. You’re not alone! Many new ecommerce store owners struggle to generate sales at first because, as with anything you learn to do, there is a learning curve involved. This current run of what… Continue reading 10 Ecommerce Pitfalls to Avoid that Could Kill Your Store

SEO tips for Ecommerce Entrepreneurs

Checking up on your Search Engine Optimization (SEO) tactics is something that needs to be revisited regularly, just to make sure you’re doing everything you can to increase the likelihood of your site turning up in search results from Google, Bing, DuckDuckGo and other search engines. After all, your eCommerce website can look stunning and… Continue reading SEO tips for Ecommerce Entrepreneurs

Essential eCommerce Events Calendar for 2018

The start of new year is the perfect time to plan ahead. To make the most of it, you need to know what’s going on in the world of eCommerce. As always, Pixc has got you covered. We look at the upcoming year and all the significant holiday dates, essential business dates and eCommerce events in… Continue reading Essential eCommerce Events Calendar for 2018

Essential Photography Tips for eCommerce Branding: What You Need To Know

The role of photography in eCommerce branding is becoming increasingly important – especially for those eCommerce websites that rely upon photography in their customer journey and sales process. But surprisingly, despite investing heavily in the development of their logo and brand, some eCommerce sellers overlook and undervalue photography. In today’s digital world, organisations and eCommerce… Continue reading Essential Photography Tips for eCommerce Branding: What You Need To Know

30 TED Talks You Must Watch as an Ecommerce Entrepreneur

It’s no secret that TED has over 2,400 talks from some of the world’s best thinkers. But who has time to watch them all? I have combed through the list and have recommended here some of the most pertinent TED talks for eCommerce entrepreneurs. To Grow Your Business and Implement New Strategies 1. Profit’s not… Continue reading 30 TED Talks You Must Watch as an Ecommerce Entrepreneur

Roundup #10: Marketing Hacks

As an eCommerce business owner, you know how important it is to keep up with trends and updates that affect your business and your sales. But that necessary research can take time away from your work. So to help you out, this round-up brings you the most important news in eCommerce: actionable news that you… Continue reading Roundup #10: Marketing Hacks