Product Photography Tips: How to Take In-Context Photos

When it comes to product photography, a well-lit product on a simple white background can make your eCommerce store look a lot more professional, but having fantastic in-context photos doesn’t hurt! That said, I wanted to share some product photography tips to help you take great in-context photos. I wouldn’t recommend using an in-context shot… Continue reading Product Photography Tips: How to Take In-Context Photos

6 Steps to Leverage Twitter for Your Online Store

If your brand hasn’t had a chance to leverage Twitter yet, you’d better jump on the bandwagon quickly! We recently wrote about the importance of using Facebook and Instagram for business, but a Twitter presence is also a great way to drive traffic to your eCommerce store. Like any social media platform, Twitter can be an… Continue reading 6 Steps to Leverage Twitter for Your Online Store

5 Tips to Use Facebook for eCommerce

Why set up a Facebook page for your eCommerce store? It’s where your customers are every day! Facebook gives your online store the potential to reach thousands of prospective new customers and lets you build a better relationship with your current customers. The ultimate goal of your store’s Facebook page should be to help you create… Continue reading 5 Tips to Use Facebook for eCommerce

How to Use Pinterest to Increase Sales

If you’re running an online store, then you understand the importance of beautiful images. Great photography is important for two reasons: Firstly it’s essential to display your products as clearly and accurately as you can, and secondly it’s one of the most effective ways to convey the message of your brand and what you stand… Continue reading How to Use Pinterest to Increase Sales

10 Tips on Using Instagram for Ecommerce

People often overlook the power of Instagram for eCommerce. Instagram is an incredibly easy way to reach customers effectively, because users can stumble upon your profile or photos and potentially proceed to your site. If you’re just getting started on Instagram, check out the site’s guide on how to use the platform for business, which also includes some… Continue reading 10 Tips on Using Instagram for Ecommerce

6 Smart Ways to Convert Visitors into Customers

The timing couldn’t be better for me to write this blog post, as I’ve just had a negative experience trying to buy a new exercise bike online this week. You’ll notice I said ‘trying’, as I’ve already picked out the one I want but it’s been two days now and I’m still waiting for a… Continue reading 6 Smart Ways to Convert Visitors into Customers

PayPal vs Stripe: Which Should You Use for eCommerce?

When you’re running an eCommerce store, the right payment processing system can either make or break your business. Hidden fees, clear access to funds and the right support when you need it are crucial pieces to the puzzle when you want to keep focusing on what you love: delighting buyers and growing your profits. One payment… Continue reading PayPal vs Stripe: Which Should You Use for eCommerce?

5 Stellar Ecommerce Blogs You Should Follow Right Now

Information is power — and there are some excellent eCommerce blogs that will help you get it. If you own an eCommerce store, there’s no shortage of ‘stuff’ you should learn. Every iota of knowledge you acquire will help you improve your business and increase your sales. Who doesn’t like the sound of that? Follow these… Continue reading 5 Stellar Ecommerce Blogs You Should Follow Right Now

How to Use Natural Lighting for Product Photos

You might think you need an elaborate set up of professional lighting to take great product photos. But don’t worry! You already have access to one of the best light sources out there: the sun. Take a look at these photos below. They’re pretty professional-looking, don’t you think? Believe it or not, we didn’t take them in… Continue reading How to Use Natural Lighting for Product Photos

How to Take Awesome Product Photos with Your Smartphone

Don’t let anyone tell you that you need the latest fancy DSLR to create great product images! I can’t deny that a high-end camera takes great photographs and I wouldn’t recommend taking product photos on a disposable Kodak. But these days, most smartphones have pretty decent cameras that can actually take great product images. (Although I… Continue reading How to Take Awesome Product Photos with Your Smartphone

3 Awesome Online Stores with Pretty Packaging

There’s more to running a successful online store than having a good website and awesome products; it’s also really important that you present your products the best way you can. There are two simple rules when it comes to product packaging: sturdy and aesthetically pleasing. The product package has to be strong enough to withstand… Continue reading 3 Awesome Online Stores with Pretty Packaging