6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

Many people think an ecommerce marketing plan is only for ‘big businesses’. Sure, a massive corporation needs one, but a small business — such as an ecommerce store — can also benefit from a marketing plan. An ecommerce marketing plan is a simple document that gives you a structured approach to meeting your business goals.… Continue reading 6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

How to Boost Online Sales with Great Product Images

Some ecommerce store owners spend thousands on creating a beautiful website but overlook the importance of good product images. They’ll do well to take to heart a big secret: the quality of your product images has the power to heavily boost online sales. Why are images so important? Humans are visual creatures, and we are… Continue reading How to Boost Online Sales with Great Product Images

4 Ecommerce Email Marketing Tips to Explode Your Sales

​​Want to start using the most direct form of marketing out there today? Then you’ve got to try ecommerce email marketing. Here’s why it’s so powerful: Unlike the one-to-many communication model you might use across advertisements, blogs, and social media platforms, ecommerce email marketing works on a one-to-one basis. So if you nail your email… Continue reading 4 Ecommerce Email Marketing Tips to Explode Your Sales

5 Tips to Increase Ecommerce Sales for Your Store

The new year has arrived, and it’s time to implement new marketing initiatives for your online store! Here are five tips to increase eCommerce sales and boost traffic to make this the best year yet for your online business. 1. Produce problem-solving content Writing content seems easy enough, but writing relevant, useful, problem-solving content that… Continue reading 5 Tips to Increase Ecommerce Sales for Your Store

How to Use Pinterest for Business the Right Way

While shopping online, I’ve noticed that some people are using Pinterest for business– but a lot of online stores and businesses aren’t. I love Pinterest and think it’s a great marketing tool to use. Why, you ask? It drives more traffic to your store! Of course as a business you should have a strategy to using Pinterest.… Continue reading How to Use Pinterest for Business the Right Way