While shopping online, I’ve noticed that some people are using Pinterest for business– but a lot of online stores and businesses aren’t. I love Pinterest and think it’s a great marketing tool to use. Why, you ask? It drives more traffic to your store! Of course as a business you should have a strategy to using Pinterest.… Continue reading How to Use Pinterest for Business the Right Way
Author: Holly Cardew
Three Stores with Beautiful Product Photos
Beautiful product photos are the most important feature in your online store. In fact, they’re often the first things a customer looks at when shopping online because the customer can’t pick up and touch the product. So, it’s important that you replicate this feeling as much as possible in images. Remember to provide high-resolution images so when the… Continue reading Three Stores with Beautiful Product Photos
Let Customers Shop from Facebook with Lookbook Cloud
This week, I caught up with Alex from Lookbook Cloud to ask him more about his Facebook app and how it can help your online sales. What is Lookbook Cloud and what do you offer? Lookbook Cloud is a Facebook application that allows you to create an interactive slideshow with multiple clickable tags per slide.… Continue reading Let Customers Shop from Facebook with Lookbook Cloud
Can Pixc Remove the Background from Model Shots?
Lately we have had a few stores ask if we can edit and remove the background from model shots. And the answer is, of course we can! Getting a model for your apparel is a great idea because customers will be able to see what a product looks like in a more realistic form. They’ll… Continue reading Can Pixc Remove the Background from Model Shots?
Taking Photos for eBay? Here Are Some Do’s and Don’ts
As with all online stores, increased sales on Ebay start from awesome photos. But how do you get to that point? Here are some do’s and don’ts for product photos for Ebay. Photo Size Do: Use images that are at least 500px wide for a clear, detailed image of your product. For the best display resolution, I recommend… Continue reading Taking Photos for eBay? Here Are Some Do’s and Don’ts
Know Your Background Removal Terms and Concepts
Did you know: there are actually many ways to describe background removal, from technical terms like clipping paths and deep etching to photo-editing tools used such as the pen tool. If you’ve ever felt confused about background removal terms, here’s the lowdown on the main concepts you might come across. Clipping path A clipping path is a… Continue reading Know Your Background Removal Terms and Concepts
Is My Image Big Enough? The Difference Between High-Res and Low-Res
Quite a few of you have asked me what the difference is between high-resolution and low-resolution images. If you’ve ever wondered if your image is the right type or you’re wondering how big a high-res and low-res image is, here are some of the answers! Know your ‘pixels’ Have you ever come across the terms Dots per… Continue reading Is My Image Big Enough? The Difference Between High-Res and Low-Res
How to Increase Online Sales by Improving Your Website
So you have your online store and you are selling merchandise, but you still need to increase online sales? Firstly, people prefer to visit online stores that are easy to use, user-friendly and reliable. For this reason, you have to ensure that your online store contains helpful features for your customers. Whether you run a small,… Continue reading How to Increase Online Sales by Improving Your Website
How to Remove the Background from Your Product Images Using the Background Eraser Tool
At Pixc, a big tip we give readers is ‘Remove the background from your product images’. Here are ways you can do so using Photoshop. Select the object you want to keep, and then copy and paste it to a new layer. Another way to do it is to use the Background Eraser tool. This tool… Continue reading How to Remove the Background from Your Product Images Using the Background Eraser Tool
What Is a Clipping Path Service?
Have you heard of the technical terms clipping path or clipping path service? They sound complicated, but they’re actually really easy to understand. A clipping path is also called a shape, or a closed vector path, made by using image editing software such as Adobe Photoshop. It is created by using a specific tool (like the… Continue reading What Is a Clipping Path Service?
A White Background for Photos Simply Makes Things Pop!
Placing your products on a white background for your eCommerce store is known to increase sales. Why is this age-old trick so incredibly powerful? It makes your logo, photos and basic information stand out more prominently. You want the customer to remember who you are, because of course you want their return business. You want… Continue reading A White Background for Photos Simply Makes Things Pop!