Confused about some aspects of product photography? No worries! I’m here to help. Check out some of my product photography tips, answering some of the most frequent questions we receive at Pixc. What size should my product images be? The size of the photo on an online store varies from platform to platform. Some platforms… Continue reading Product Photography Tips: What You Need to Know About Product Photography
Author: Holly Cardew
Why You Need More Than One Product Image on Your Product Page
An eye-catching product image is worth more than a thousand words. Professional-looking and optimized product photos make your products and your store more desirable and engaging in the eyes of your potential customers. But one product image per product page simply won’t cut it. In this post, we’ll show you why you need more than… Continue reading Why You Need More Than One Product Image on Your Product Page
How to Increase Brand Loyalty Through Customer Appreciation
Thank you. These two simple words mean a lot to your customers. Customer appreciation can bring a lot of benefits to your business. Customers who feel valued can quickly become your biggest and best ambassadors. They are likely to recommend your brand to a friend or post about your products on social media. Most importantly,… Continue reading How to Increase Brand Loyalty Through Customer Appreciation
How to Create On-Brand Photos for Your Ecommerce Store
At Pixc, we always underscore the importance of having retail-ready photos on your ecommerce store. We cannot overstate the impact of product images on your company’s bottom line, especially if your store exists solely online. And not to sound like a broken record, but good product photography leads to increased store engagement, sales conversions, and… Continue reading How to Create On-Brand Photos for Your Ecommerce Store
4 Ecommerce Email Marketing Tips to Explode Your Sales
Want to start using the most direct form of marketing out there today? Then you’ve got to try ecommerce email marketing. Here’s why it’s so powerful: Unlike the one-to-many communication model you might use across advertisements, blogs, and social media platforms, ecommerce email marketing works on a one-to-one basis. So if you nail your email… Continue reading 4 Ecommerce Email Marketing Tips to Explode Your Sales
Product Photography for Clothing: It’s All About the Details
When it comes to selling apparel online, your images are the most important part of your product page. No matter how well you describe your product, nothing will convert a shopper to a customer better than good apparel photography. For this reason, it’s important to get the photo right. I can’t tell you how many… Continue reading Product Photography for Clothing: It’s All About the Details
How to Choose the Perfect Brand Color Palette
Whether we realize it or not, a brand’s color palette affects us psychologically to trigger certain feelings, thoughts, and emotions. The color you choose as your brand’s color palette will influence how people perceive your brand. A carefully selected color scheme will help you create and build a brand identity around your ecommerce store. Choosing… Continue reading How to Choose the Perfect Brand Color Palette
10 Ecommerce Pitfalls to Avoid that Could Kill Your Store
So you’ve spent hours researching top-selling online products, developed your strategy, and built your online store. But the sales just won’t come. You’re not alone! Many new ecommerce store owners struggle to generate sales at first because, as with anything you learn to do, there is a learning curve involved. This current run of what… Continue reading 10 Ecommerce Pitfalls to Avoid that Could Kill Your Store
How to Boost Your Sales with Proper Email Automation
With the rise of social media platforms like Instagram, Facebook, TikTok, and Youtube, many companies have forgotten about or neglected good old-fashioned email marketing. Email marketing still remains one of the most effective digital marketing strategies. It generates an average of $36 for every $1 spent. If you want to take advantage of this, there’s… Continue reading How to Boost Your Sales with Proper Email Automation
7 Strategies for Creating Amazing Content for Your Ecommerce Store
Human beings are inherently visual creatures – in fact, 90% of the information our brains receive is visual. MIT neuroscientists even found that the human brain can only process images it has seen for as fast as 13 milliseconds. This is why it’s vital for online stores to have visually striking and engaging content. Without… Continue reading 7 Strategies for Creating Amazing Content for Your Ecommerce Store
What to Sell Online: How to Choose the Right Products to Sell
Ecommerce continues to expand as more people are shopping online than ever before. It’s estimated that as many as 1 in 4 people regularly buy products online. If you’re an entrepreneur or ecommerce business owner, you’ll want to get ahead of which products and trends will become bestsellers and make you money online. Whether you… Continue reading What to Sell Online: How to Choose the Right Products to Sell