TikTok Marketing: How to use TikTok for Your Ecommerce Brand

TikTok Marketing is one of the most prominent marketing strategies today. With the social platform taking the world by storm, many ecommerce brands have already gained tremendous success in using the platform for their marketing strategy.  For example, Gymshark managed to build a content strategy around TikTok that brought about 3.6 million followers to date.… Continue reading TikTok Marketing: How to use TikTok for Your Ecommerce Brand

Shopify Image Sizes for Ecommerce Store

If you’re planning on building a Shopify store, using their easy-to-use website designer and app store is a great way to build your ecommerce site and sell your products online. But a great online store is only as good as the visual content you’ll use. The photos you will use play an important role in… Continue reading Shopify Image Sizes for Ecommerce Store

7 Ways to Increase Traffic to Your Online Store (Plus One You Haven’t Thought About)

Traffic — every store needs it, wants it, and loves it. And, if you’re like most store owners, you’re always on the hunt for great ways to increase traffic to your online store. There are countless ways to get visitors to your site, but some ways are far more effective than others. As a business… Continue reading 7 Ways to Increase Traffic to Your Online Store (Plus One You Haven’t Thought About)

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How to Add a Drop Shadow to Your Product Images in Photoshop

Proper use of shadows can elevate your product images from amateur to professional. It helps make the product look more natural and realistic by adding a sense of shape and depth to your products. The best part is it doesn’t take a big budget or massive team to create professional product images. You just need… Continue reading How to Add a Drop Shadow to Your Product Images in Photoshop

How Ecommerce Retailers Can Boost Sales Through Brand Authenticity

brand-authenticity

With millions of ecommerce sites across the globe, and more being created daily, standing out among your competitors is a crucial aspect of growing your business.  An underrated but effective way of doing this is through brand authenticity. By creating a brand that’s entirely yours, it allows you to showcase your business and your personality… Continue reading How Ecommerce Retailers Can Boost Sales Through Brand Authenticity

Instagram for Ecommerce – What to Post on Instagram

In just a decade, Instagram has become one of the biggest social media platforms for business and ecommerce. With over 1 billion active users and 600 million users who log in daily, it has become an indispensable tool for brands to connect with their fans.  But with so many users and businesses on the platform,… Continue reading Instagram for Ecommerce – What to Post on Instagram

How to Photograph Furniture for Your Ecommerce Store

Follow this step-by-step guide on how to photograph furniture for your ecommerce store, and you’ll be able to take high-quality photos that your customers can trust. Whether it be new, used, damaged, or in perfect condition, selling and buying furniture is stressful for everyone involved. Customers are always looking for an experience that is quick, trustworthy, and… Continue reading How to Photograph Furniture for Your Ecommerce Store

How to Create a Ghost Mannequin Effect in Adobe Photoshop

A while ago, we suggested that you bring your products to life with a ghost mannequin effect. A ghost mannequin effect gives a product dimension and shows parts of the product that would otherwise be obscured by a mannequin or model in a single shot. In a nutshell, it’s an easy way to give your… Continue reading How to Create a Ghost Mannequin Effect in Adobe Photoshop

The Best 15 Photo Editing Apps You Need to Try

A decade ago, photo editing was a pretty simple business. There was MS Paint and Photoshop, and that was about it as far as photo editing apps went. But in recent years, there has been a huge proliferation of photo editing apps for every need. No matter what sort of photo editing you require, there’s… Continue reading The Best 15 Photo Editing Apps You Need to Try