Holly Cardew, Author at Pixc

How to Find Influencers for Your Influencer Marketing Strategy

How to find influencers to promote your brand seems easy. After all, there are a lot of influencers nowadays. How can it possibly be that hard, right? But in reality, finding the right influencer is easy said than done. The fact that there are a lot of influencers now means that you have to be… Continue reading How to Find Influencers for Your Influencer Marketing Strategy

Automatically Add Alt Text to Your Shopify Listings

Did you know there’s one simple thing you can do right now to boost your search engine ranking? One underrated yet effective SEO strategy you can do right now is to apply image alt text on your product photos. In fact, even Instagram built a feature allowing users to create Instagram alt tags. There’s just… Continue reading Automatically Add Alt Text to Your Shopify Listings

Shopify Image Sizes for Ecommerce Store

If you’re planning on building a Shopify store, using their easy-to-use website designer and app store is a great way to build your ecommerce site and sell your products online. But a great online store is only as good as the visual content you’ll use. The photos you will use play an important role in… Continue reading Shopify Image Sizes for Ecommerce Store

7 Ways to Increase Traffic to Your Online Store (Plus One You Haven’t Thought About)

Traffic — every store needs it, wants it, and loves it. And, if you’re like most store owners, you’re always on the hunt for great ways to increase traffic to your online store. There are countless ways to get visitors to your site, but some ways are far more effective than others. As a business… Continue reading 7 Ways to Increase Traffic to Your Online Store (Plus One You Haven’t Thought About)

How to Add a Drop Shadow to Your Product Images in Photoshop

Proper use of shadows can elevate your product images from amateur to professional. It helps make the product look more natural and realistic by adding a sense of shape and depth to your products. The best part is it doesn’t take a big budget or massive team to create professional product images. You just need… Continue reading How to Add a Drop Shadow to Your Product Images in Photoshop

How Ecommerce Retailers Can Boost Sales Through Brand Authenticity

brand-authenticity

With millions of ecommerce sites across the globe, and more being created daily, standing out among your competitors is a crucial aspect of growing your business. An underrated but effective way of doing this is through brand authenticity. By creating a brand that’s entirely yours, it allows you to showcase your business and your personality… Continue reading How Ecommerce Retailers Can Boost Sales Through Brand Authenticity

How to Photograph Furniture for Your Ecommerce Store

Follow this step-by-step guide on how to photograph furniture for your ecommerce store, and you’ll be able to take high-quality photos that your customers can trust. Whether it be new, used, damaged, or in perfect condition, selling and buying furniture is stressful for everyone involved. Customers are always looking for an experience that is quick, trustworthy, and… Continue reading How to Photograph Furniture for Your Ecommerce Store

How to Create a Ghost Mannequin Effect in Adobe Photoshop

A while ago, we suggested that you bring your products to life with a ghost mannequin effect. A ghost mannequin effect gives a product dimension and shows parts of the product that would otherwise be obscured by a mannequin or model in a single shot. In a nutshell, it’s an easy way to give your… Continue reading How to Create a Ghost Mannequin Effect in Adobe Photoshop

The Best 15 Photo Editing Apps You Need to Try

A decade ago, photo editing was a pretty simple business. There was MS Paint and Photoshop, and that was about it as far as photo editing apps went. But in recent years, there has been a huge proliferation of photo editing apps for every need. No matter what sort of photo editing you require, there’s… Continue reading The Best 15 Photo Editing Apps You Need to Try