Ecommerce product photos play a very important role in online marketing. When customers visit real retail stores, they touch and scrutinize products before buying. However, it is impossible to touch a product online and many people cannot buy a product they have not seen. By seeing a product, a customer is able to compare its size and… Continue reading Why You Should Focus on Your Product Photos
Author: Holly Cardew
How to Build a Lightbox for Product Photos
For your online store, you want clean, centred shots focused directly on your products. Backgrounds can be very distracting because they draw attention away from your products. How many times were you discouraged about buying a product online just because the item photo had a cluttered background that made it look very unprofessional? In these cases,… Continue reading How to Build a Lightbox for Product Photos
How Poor Product Photos Lead to Lost Sales
The internet is an incredibly useful tool for those who don’t enjoy going out to shop, offering customers the chance to shop 24/7 from the comfort of their own homes. With no parking costs, no need to worry about closing time and plenty of choice, online shoppers are able to conduct research into which items… Continue reading How Poor Product Photos Lead to Lost Sales
5 Rock-Solid Tips for Building an Online Presence
Over the weekend I visited some small local businesses in regional New South Wales. When I spoke to them, they said that they weren’t sure how to go about building an online presence and what social media they should be using. I found myself listing things that they should be doing and thought I would… Continue reading 5 Rock-Solid Tips for Building an Online Presence