Author: Holly Cardew

How to Use Hashtags for Marketing and Get Social Traffic

If you use social media, you’ve probably seen hashtags. They’re everywhere! Hashtags are ubiquitous for many reasons. One reason is because they’re really fun to use and people love including them in social media posts. Another reason is because they help people find things they love. And it just so happens that you can use… Continue reading How to Use Hashtags for Marketing and Get Social Traffic

6 Hacks to Starting a Successful Online Store

There are millions of online shops these days, from small startups to Fortune 500 companies. What separates a strong and successful online store from a weak one? Let’s take a look at six hacks that will kick-start your progress. 1. Create a killer website Investing in a good website is the first and most important part of… Continue reading 6 Hacks to Starting a Successful Online Store

Heartbleed for Dummies: What It Is, and What You Should Do

Last week, the media exploded with reports on Heartbleed. Dramatic headlines claiming that ‘no one is safe’ and ‘the internet is evil’ preceded articles filled with web jargon and endless amounts of acronyms. I thought I would try to explain ‘this Heartbleed thing’ in simple terms, with a short ‘Heartbleed for Dummies’ guide. So keep… Continue reading Heartbleed for Dummies: What It Is, and What You Should Do

3 Ways to Increase Customer Trust in Your Ecommerce Store

Oftentimes what separates a good shop from the rest is the trust it inspires in its customers. 84% of customers say that a company has to show it’s trustworthy before they’ll spend money there. Furthermore, a customer knowing they’ll have a transparent, secure shopping experience might be the single factor that makes them buy from you instead… Continue reading 3 Ways to Increase Customer Trust in Your Ecommerce Store

The Advantages of an Online Store for a Business Owner

Have you ever thought about opening a store? If the answer is yes, think about this question: Should you open an online store or a physical store? Both can work, but there are many advantages of an online store — and these advantages can be the making of your business. Check out these reasons why… Continue reading The Advantages of an Online Store for a Business Owner

Bigcommerce vs Shopify: Which One’s Right for You?

Starting an online store from scratch can be a challenge, particularly for people with little or no eCommerce and web design experience. Using an online store builder to set up and manage your store allows you to focus on running it while the eCommerce platform service provider takes care of the tricky technical stuff. Shopify and Bigcommerce… Continue reading Bigcommerce vs Shopify: Which One’s Right for You?

Want to Increase Online Sales? Try These 5 Strategies to Supercharge Your Business

Everyone wants to increase online sales, whether they’re already established in eCommerce or just starting out. That means connecting with your customers and getting them excited about your products. So, how do you do that? Check out these five strategies you haven’t thought of to whip up more sales for your online business. 1. Use… Continue reading Want to Increase Online Sales? Try These 5 Strategies to Supercharge Your Business

How Great eBay Pictures Increase Auction Prices by 10% [Experiment]

Sure, pictures are worth a thousand words. Additionally, great eBay pictures are worth 10% more to your bottom line! A small research experiment I did today highly suggest that taking great pictures for your eBay listings has a huge impact on the final bidding price for your item. eBay Picture Experiment Setup There are so many… Continue reading How Great eBay Pictures Increase Auction Prices by 10% [Experiment]

How to Get Mentored in a Castle with Shopify’s Build a Business Competition

Shopify is running its super-cool Build a Business competition, where the aim is to open an online store and sell as much as possible. If you end up with the highest gross revenue in your category, you win a trip to New York’s Oheka Castle — also known as The Great Gatsby Mansion — to meet some… Continue reading How to Get Mentored in a Castle with Shopify’s Build a Business Competition

3 Product Image Zoom Features Your Customers Will Love (with Examples)

User experience when shopping online is just as important as, if not more important than, shopping in-store. That said, you need to recreate this in-store experience — and that means making your online shop easy to use. When shopping online I am normally in a rush, and I want to browse through the racks (scroll… Continue reading 3 Product Image Zoom Features Your Customers Will Love (with Examples)