Shopping cart abandonment can be devastating for ecommerce businesses. Failing to meet your customers’ expectations with a flawed checkout process can cost you potentially valuable sales. In fact, it’s estimated that ecommerce businesses lose approximately $18 billion annually due to cart abandonment. If shopping cart abandonment is affecting your store, we can’t stress enough how… Continue reading Shopping Cart Abandonment: Why It Matters and How to Win Them Back
Author: Holly Cardew
5 Easy Ways to Create Contextual Product Photos
Do you know how to show your products in their best light and convert your site’s browsers into buyers? Create contextual product photos! While shopping online, your customers can’t touch, feel or try your product. So it is vital to create contextual product photos to provide enough information about what you are selling to make… Continue reading 5 Easy Ways to Create Contextual Product Photos
How To Create an Effective Ecommerce Content Marketing Strategy in 2023
Wondering if your ecommerce brand needs a content marketing strategy? The simple answer is yes. Content marketing is a strategy to share valuable, relevant, planned content to attract your target audience. It builds a connection, provides useful information, and helps to position your brand as a trusted authority. Content planning allows you to take advantage… Continue reading How To Create an Effective Ecommerce Content Marketing Strategy in 2023
How to Create High-Converting Shoppable Videos
Shoppable videos are becoming increasingly popular, and for a good reason. It provides a means for potential buyers to discover featured products and buy them directly from the video through links. For business owners, shoppable videos change how they interact with their target audience—giving their business a new level of convenience and engagement to generate… Continue reading How to Create High-Converting Shoppable Videos
What It’s Like Hiring Freelancers Post-Pandemic
Freelancing has grown since the COVID-19 pandemic – and it shows no signs of slowing! McKinsey estimates that by 2030, there’ll be 500 million freelancers worldwide. For merchants, hiring remote workers or freelancers to take on some of the tasks can help you meet work demands and stay competitive in today’s fast-paced marketplace, and accelerate… Continue reading What It’s Like Hiring Freelancers Post-Pandemic
Ecommerce User Experience and How to Improve It
Imagine going to a store, and it takes an hour to find the product you are looking for. You would be frustrated, right? Your customers feel the same when shopping online. Just as you’d expect a pleasant in-store shopping experience, online shoppers expect fast, convenient, and seamless experiences from ecommerce stores. As an ecommerce business… Continue reading Ecommerce User Experience and How to Improve It
How to Make Potential Customers Trust Your Store
Building trust with potential customers is essential for any online store. Unfortunately, with so many online scams, cyber scares, and data protection breaches, customers are weary of who is truthfully providing the items they need. Trust is, therefore, crucial for your business. It’s the one quality that helps to create a sense of loyalty, respect,… Continue reading How to Make Potential Customers Trust Your Store
Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023
Video content marketing is definitely the go-to-marketing strategy for 2023. And no, we don’t mean those boring 30-minute infomercials from the 1990s. We’re talking about the short, snappy, vertical video content characterized by dance challenges, trending music, and funny audio. Many platforms have made this kind of content popular. But this blog will focus on… Continue reading Anatomy of Instagram Reels: How to Craft IG Reels for Your Business in 2023
Product Photography Equipment You Never Knew You Needed
I want to begin this post with a shout-out to my old pal Murphy. Have you met him? A long time ago, Murphy made a law stating anything that can go wrong will go wrong, and we’ve been best friends ever since. But, seriously. I speak for all photographers out there when I say that… Continue reading Product Photography Equipment You Never Knew You Needed
5 Qualities of Great Ecommerce Product Images Photos
What makes for a great product photo? That question has many different answers, depending on your purpose when you step behind a camera. Luckily for retailers, we don’t have to be Ansel Adams to take amazing ecommerce product images. 1. Product and audience focused The product is what you are selling and what the customer… Continue reading 5 Qualities of Great Ecommerce Product Images Photos
6 Actionable Tips to Create a Killer Ecommerce Marketing Plan
Many people think an ecommerce marketing plan is only for ‘big businesses’. Sure, a massive corporation needs one, but a small business — such as an ecommerce store — can also benefit from a marketing plan. An ecommerce marketing plan is a simple document that gives you a structured approach to meeting your business goals.… Continue reading 6 Actionable Tips to Create a Killer Ecommerce Marketing Plan