Pixc’s Ultimate Guide to DIY Product Photography

When it comes to ecommerce, high-quality product photography is key to increasing your sales. Product images help convey your products’ value and functionality, without seeing or trying it out in real life. It shows your potential buyers that you are selling it top-notch and worth their hard-earned money.  Unfortunately, not all have the resources to… Continue reading Pixc’s Ultimate Guide to DIY Product Photography

Product Photography Equipment You Need

High-quality product photos are the secret to success when it comes to increasing your online sales for your ecommerce store. You can achieve this by having the right product photography equipment when shooting. Remember: Your customer can only visualize the product based on what you show them, so you need to do a good job.… Continue reading Product Photography Equipment You Need

5 Qualities of Great Product Photos

What makes for a great product photo? That question has many different answers, depending on what purpose you have when you step behind a camera. Luckily for retailers, we don’t have to be Ansel Adams to take amazing eCommerce product images. 1. Product and audience focused The product is what you are selling, and what… Continue reading 5 Qualities of Great Product Photos

4 Essential Ecommerce Product Page Elements

For every online retailer, your eCommerce product page should be the most critical part of your website. Despite the fact that online shoppers can add products to their cart directly from autocomplete, search results, or even from the home page on many websites, most conversions still come from dedicated product pages.  But many online retailers… Continue reading 4 Essential Ecommerce Product Page Elements

Essential Camera Buyer’s Guide for Professional Product Photography

Whether you’re a seasoned eCommerce photographer or just starting out, there’s one piece of your kit that is absolutely crucial for shooting product photography: your camera. You can go as DIY or as pro as you want when it comes to lighting, backdrop and tripod (more information on equipment needed for product photography here), but… Continue reading Essential Camera Buyer’s Guide for Professional Product Photography

Essential Product Photography Equipment for Your Toolbox

I’d like to begin this post with a shout-out to my old pal Murphy. Have you met him? A long, long time ago Murphy made a law stating anything that can go wrong, will go wrong… and we’ve been best friends ever since. No, seriously. I speak for all photographers out there when I say… Continue reading Essential Product Photography Equipment for Your Toolbox

Why You Should Focus on Your Product Photos

Ecommerce product photos play a very important role in online marketing. When customers visit real retail stores, they touch and scrutinize products before buying. However, it is impossible to touch a product online and many people cannot buy a product they have not seen. By seeing a product, a customer is able to compare its size and… Continue reading Why You Should Focus on Your Product Photos