Writing ecommerce product descriptions for your online store is one of the hardest things you will ever do. The problem is that it isn’t enough to describe the things you sell simply. Product descriptions are an extension of the selling process. Your customers are drawn to your site based on your work via social media,… Continue reading 5 Easy Ways to Write Product Descriptions for Your Ecommerce Store
Author: Holly Cardew
How to Boost Online Sales with Great Product Images
Some ecommerce store owners spend thousands on creating a beautiful website but overlook the importance of good product images. They’ll do well to take to heart a big secret: the quality of your product images has the power to heavily boost online sales. Why are images so important? Humans are visual creatures, and we are… Continue reading How to Boost Online Sales with Great Product Images
How to Optimize Your Ecommerce Checkout Process for More Conversions
Is your store getting enough traffic, but hasn’t been closing enough sales? If yes, try monitoring your checkout abandonment rate. You might find that you need to optimize your ecommerce checkout process. Your customers want the process to be as easy and as straightforward as possible. A high bounce rate at checkout can indicate that… Continue reading How to Optimize Your Ecommerce Checkout Process for More Conversions
7 Ecommerce Christmas Ideas for Your Online Shop
Each and every Christmas that goes by, sales results are analyzed and the number of consumers who complete their holiday shopping online is definitely on the rise. And why wouldn’t it be? Shoppers can stay in the comfort of their homes, avoid the crowds and still get all the hottest deals. We recently wrote a… Continue reading 7 Ecommerce Christmas Ideas for Your Online Shop
Product Photography Tips: What You Need to Know About Product Photography
Confused about some aspects of product photography? No worries! I’m here to help. Check out some of my product photography tips, answering some of the most frequent questions we receive at Pixc. What size should my product images be? The size of the photo on an online store varies from platform to platform. Some platforms… Continue reading Product Photography Tips: What You Need to Know About Product Photography
Why You Need More Than One Product Image on Your Product Page
An eye-catching product image is worth more than a thousand words. Professional-looking and optimized product photos make your products and your store more desirable and engaging in the eyes of your potential customers. But one product image per product page simply won’t cut it. In this post, we’ll show you why you need more than… Continue reading Why You Need More Than One Product Image on Your Product Page
How to Increase Brand Loyalty Through Customer Appreciation
Thank you. These two simple words mean a lot to your customers. Customer appreciation can bring a lot of benefits to your business. Customers who feel valued can quickly become your biggest and best ambassadors. They are likely to recommend your brand to a friend or post about your products on social media. Most importantly,… Continue reading How to Increase Brand Loyalty Through Customer Appreciation
How to Create On-Brand Photos for Your Ecommerce Store
At Pixc, we always underscore the importance of having retail-ready photos on your ecommerce store. We cannot overstate the impact of product images on your company’s bottom line, especially if your store exists solely online. And not to sound like a broken record, but good product photography leads to increased store engagement, sales conversions, and… Continue reading How to Create On-Brand Photos for Your Ecommerce Store
4 Ecommerce Email Marketing Tips to Explode Your Sales
Want to start using the most direct form of marketing out there today? Then you’ve got to try ecommerce email marketing. Here’s why it’s so powerful: Unlike the one-to-many communication model you might use across advertisements, blogs, and social media platforms, ecommerce email marketing works on a one-to-one basis. So if you nail your email… Continue reading 4 Ecommerce Email Marketing Tips to Explode Your Sales
Product Photography for Clothing: It’s All About the Details
When it comes to selling apparel online, your images are the most important part of your product page. No matter how well you describe your product, nothing will convert a shopper to a customer better than good apparel photography. For this reason, it’s important to get the photo right. I can’t tell you how many… Continue reading Product Photography for Clothing: It’s All About the Details
How to Get More Online Reviews and Better Product Ratings
As the saying goes, “your brand is defined by those who experience it.” From local restaurants to winter coats and digital software – customers share their retail experiences, and it is having an impact! In fact, 93% of adults in the USA read reviews before making online purchases. So if your brand, product, or service… Continue reading How to Get More Online Reviews and Better Product Ratings