Holly Cardew, Author at Pixc

3 Tips to Improve Your eCommerce Website Usability

Want to know a secret to gaining a competitive advantage in the eCommerce world? That secret is improving your website’s usability. eCommerce website usability is really just the quality of a user’s experience when they interact with an online store’s website. There are three web design tips to consider when you evaluate the usability of your web… Continue reading 3 Tips to Improve Your eCommerce Website Usability

7 Tips to Make Your Bigcommerce Store Amazing

Surprisingly, so many stores — especially when starting out — overlook important items for their online shops. I consistently review Bigcommerce shops and find common issues between them. You won’t fall into the same pitfalls! Just follow these seven tips for your Bigcommerce store, and you’ll be off to a great start. 1. Get a professional logo To… Continue reading 7 Tips to Make Your Bigcommerce Store Amazing

5 New Year’s Resolutions for Your Online Shop

Personal New Year’s resolutions are great, but how about some key things to focus on for your own business and, of course, your customers? This year is going to be the best year yet if you want it to be. Make sure you implement these five New Year’s resolutions for your online shop! 1. Optimise your website It’s an… Continue reading 5 New Year’s Resolutions for Your Online Shop

How to Get Started with Google Plus for Ecommerce

We all know about Google. You probably visit Google at least five times a day, minimum. It has the answer to absolutely everything, including how to increase traffic to your website and build your brand. The actual answer might surprise you: it’s Google Plus (Google+). As the second-largest social network in existence, a Google+ profile will give your… Continue reading How to Get Started with Google Plus for Ecommerce

The Importance of Responsive Web Design for eCommerce

Have you ever opened a website on your phone that just looked… wrong? Perhaps it didn’t fill the screen or maybe it was cut off. What did you do? Chances are you bounced right off that site and made a note to check the site again later on your computer (but let’s be honest, you probably didn’t!).… Continue reading The Importance of Responsive Web Design for eCommerce

6 Steps to Leverage Twitter for Your Online Store

If your brand hasn’t had a chance to leverage Twitter yet, you’d better jump on the bandwagon quickly! We recently wrote about the importance of using Facebook and Instagram for business, but a Twitter presence is also a great way to drive traffic to your eCommerce store. Like any social media platform, Twitter can be an… Continue reading 6 Steps to Leverage Twitter for Your Online Store

How to Take Photos of Clothing for Your Online Store

Recently, we gave our top tips on how to photograph jewelry to help you create retail-ready product images. Clothing isn’t as tricky, as you’re not dealing with small, shiny and detailed pieces. But I still thought I’d put together a quick list of tips and tricks on how to take photos of clothing for your online store. 1.… Continue reading How to Take Photos of Clothing for Your Online Store

Bring Your Products to Life with the Ghost Mannequin Effect

Calling all eCommerce fashion stores! Are you ready to take the next step in your journey towards awesome product photography? Give the ghost mannequin effect a try! The process isn’t as scary as it sounds, but it does take a little bit more effort. A ghost image, or a ghost mannequin effect, is when your item… Continue reading Bring Your Products to Life with the Ghost Mannequin Effect

How to Use Pinterest to Increase Sales

If you’re running an online store, then you understand the importance of beautiful images. Great photography is important for two reasons: Firstly it’s essential to display your products as clearly and accurately as you can, and secondly it’s one of the most effective ways to convey the message of your brand and what you stand… Continue reading How to Use Pinterest to Increase Sales