There are so many ways to market an eCommerce store, and sometimes it’s tough to know where to start. Whether you’re pursuing content marketing, social media promotion, SEO, or other traffic sources, you’ll need actionable and trustworthy advice. To help you, we’ve assembled a list of 29 top-notch articles that’ll help you supercharge your business.… Continue reading Marketing Strategies for eCommerce Websites: 30 Essential Guides
Author: Holly Cardew
29 Must-Read eCommerce Photography Guides for Store Owners
Looking to create better photos for your eCommerce store? Well, you’re in luck: The internet is an amazing place to find top-notch eCommerce photography guides. To point you in the right direction, we’ve compiled a list of 29 eCommerce photography guides that are chock-full of incredible advice! Check them out, soak up their secrets, and… Continue reading 29 Must-Read eCommerce Photography Guides for Store Owners
How to Add a Reflection to Your Product Photos
A great way to make your products pop is to add a reflection to your product photos. Working with reflections can be very tricky and is usually best accomplished with professional equipment. However, for you risk-takers and DIY-ers, the following tutorial will guide you through a quick and easy setup for enhancing your product photography with… Continue reading How to Add a Reflection to Your Product Photos
How to Create a Reflection Effect to your Product Images
Adding a reflection effect to your product images can be a great way to make them stand out in a crowd. For certain products, reflections highlight the best features and give a clean, sleek look. For this reason, reflections often go best with products like technology or glasses — anything that benefits from a modern… Continue reading How to Create a Reflection Effect to your Product Images
A Simple but Effective Studio Setup for Jewelry Photography
Having a good studio setup is the key to any great product photograph — and no, I’m not talking about any fancy equipment! The most expensive lights in the world won’t do you any good if you don’t know what you’re doing. So, rather than putting all your money towards camera equipment, spend a few… Continue reading A Simple but Effective Studio Setup for Jewelry Photography
How to Get Started with iPhone Product Photography
The latest iPhone 6 Plus and iPhone 6 come equipped with improved cameras, allowing you to capture pictures that would never have been possible in the past. In this article, I’m going to look at the utility of iPhone cameras from the perspective of a business owner who needs to take product photos for their eCommerce store. Technical improvements The… Continue reading How to Get Started with iPhone Product Photography
How to Create an Image Template for Your eCommerce Store in Adobe Photoshop
What’s the point of having awesome product images if they don’t look great on your eCommerce store? For consistent product images, you need to create a template. Applying all your product images to this template will ensure they’re all the same size and that the product takes up the same amount of canvas space either… Continue reading How to Create an Image Template for Your eCommerce Store in Adobe Photoshop
Try These 50 eCommerce Social Media Ideas for Your Business
If you own an online store, expanding your eCommerce social media reach can be a great thing. Social traffic leads users to your business and allows for easy sharing with friends. And if you do things right, your customers will do the advertising for you! Social media marketing is not the easiest thing to get started with,… Continue reading Try These 50 eCommerce Social Media Ideas for Your Business
How to Optimize Your Online Shipping Logistics
When it comes to running an eCommerce store, your online shipping logistics can make all the difference. The key to a successful eCommerce store is making shipping work for your business, so without further ado, here are five tips that’ll help your business run smoothly and ultimately keep your customers happy! 1. Consider outsourcing your… Continue reading How to Optimize Your Online Shipping Logistics
The Perfect Size: How to Optimize Product Images for the Zoom Function
Your customers love the zoom function — they get a closer look at how great your products are! Providing such a close up suggests you are confident in what you’re selling, and in return, the customer will be confident in what they’re buying. Before I tell you how to optimize product images for your website’s zoom… Continue reading The Perfect Size: How to Optimize Product Images for the Zoom Function
51 Ecommerce Tools to Run Your Online Business
Here’s a list of my all-time favorite eCommerce tools and solutions. Starting out with an online shop can be overwhelming as there are lots of moving parts. These include the eCommerce platform itself, marketing, sales, social media, payment gateways, shipping, inventory management and more. This list will focus specifically on eCommerce tools you can use day to day… Continue reading 51 Ecommerce Tools to Run Your Online Business