ecommerce Archives - Page 5 of 7

How to Prepare Your eCommerce Store for the Pinterest Buy Button

This post was updated on January 27, 2016. The Pinterest Buy Button is the current eCommerce hot topic. It seems to be bringing in sales, too: According to Social Annex, as of December 2015 Pinterest boasts 60 million Buy Button pins, and 84% of Buy Button orders are coming from new customers. The Buy Button is… Continue reading How to Prepare Your eCommerce Store for the Pinterest Buy Button

How to Optimize Your Online Shipping Logistics

When it comes to running an eCommerce store, your online shipping logistics can make all the difference. The key to a successful eCommerce store is making shipping work for your business, so without further ado, here are five tips that’ll help your business run smoothly and ultimately keep your customers happy! 1. Consider outsourcing your… Continue reading How to Optimize Your Online Shipping Logistics

Use These Tips to Improve Your Product Page SEO

A successful product page uses high-quality product photos, digestible content and a clear call to action (CTA) to sell merchandise online. Most people don’t realize that these are also important SEO elements, and with the right tweaks you can turn product pages into a powerful customer acquisition vehicle in organic search. Here are three important things to have… Continue reading Use These Tips to Improve Your Product Page SEO

3 Tips to Improve Your eCommerce Website Usability

Want to know a secret to gaining a competitive advantage in the eCommerce world? That secret is improving your website’s usability. eCommerce website usability is really just the quality of a user’s experience when they interact with an online store’s website. There are three web design tips to consider when you evaluate the usability of your web… Continue reading 3 Tips to Improve Your eCommerce Website Usability

5 Tips to Increase Ecommerce Sales for Your Store

The new year has arrived, and it’s time to implement new marketing initiatives for your online store! Here are five tips to increase eCommerce sales and boost traffic to make this the best year yet for your online business. 1. Produce problem-solving content Writing content seems easy enough, but writing relevant, useful, problem-solving content that… Continue reading 5 Tips to Increase Ecommerce Sales for Your Store

How to Get Started with Google Plus for Ecommerce

We all know about Google. You probably visit Google at least five times a day, minimum. It has the answer to absolutely everything, including how to increase traffic to your website and build your brand. The actual answer might surprise you: it’s Google Plus (Google+). As the second-largest social network in existence, a Google+ profile will give your… Continue reading How to Get Started with Google Plus for Ecommerce

Product Photography Tips: How to Take In-Context Photos

When it comes to product photography, a well-lit product on a simple white background can make your eCommerce store look a lot more professional, but having fantastic in-context photos doesn’t hurt! That said, I wanted to share some product photography tips to help you take great in-context photos. I wouldn’t recommend using an in-context shot… Continue reading Product Photography Tips: How to Take In-Context Photos

6 Steps to Leverage Twitter for Your Online Store

If your brand hasn’t had a chance to leverage Twitter yet, you’d better jump on the bandwagon quickly! We recently wrote about the importance of using Facebook and Instagram for business, but a Twitter presence is also a great way to drive traffic to your eCommerce store. Like any social media platform, Twitter can be an… Continue reading 6 Steps to Leverage Twitter for Your Online Store

How to Use Pinterest to Increase Sales

If you’re running an online store, then you understand the importance of beautiful images. Great photography is important for two reasons: Firstly it’s essential to display your products as clearly and accurately as you can, and secondly it’s one of the most effective ways to convey the message of your brand and what you stand… Continue reading How to Use Pinterest to Increase Sales