When Instagram launched Instagram Stories back in 2016, the initial reaction to it was less than favorable. People were quick to assume that it was nothing but a blatant rip-off of Snapchat, a cheap attempt to take a big bite out of the app’s market share. In hindsight, it does exist to compete with Snapchat,… Continue reading A Guide to Instagram Stories for Business Owners
Author: Holly Cardew
Common Mistakes to Avoid When Photographing Jewelry
Have you ever wondered how to photograph jewelry? It’s a more straightforward process than you first might have thought. In this article, we will take you some common mistakes photographers and business owners make when setting up their imaging booth or studio to undertake the task of photographing jewelry. Start by ensuring everything is clean… Continue reading Common Mistakes to Avoid When Photographing Jewelry
Why You Should Be Investing in Professional Product Photography
Investing in professional product photography may be the last thing you want to spend money on. But, when you’re selling online, your customers can’t see your products in real life. They can read the product descriptions and take advantage of your returns policy, but, do you really want your customers to wait for days to… Continue reading Why You Should Be Investing in Professional Product Photography
Why Creating Great Product Images for Amazon Should be Your Top Priority
Amazon finally launched in Australia in late 2017 but has been around in the US for a while now. Its long-awaited and highly anticipated arrival in Australia is an exciting opportunity for small and medium-sized businesses (SMBs) to access new customers and grow their businesses, but also means that creating high-quality product images for Amazon… Continue reading Why Creating Great Product Images for Amazon Should be Your Top Priority
Product Page Design Teardown – Neiman Marcus
“I dreamed all my life of the perfect store for women. Then I saw Neiman Marcus, and my dream came true.” — Edna Woolman Chase, former editor of Vogue (1914-1951) When you enter a Neiman Marcus store, you know exactly what they are all about: elegant glamour. Based in the USA, they sell apparel, shoes, accessories,… Continue reading Product Page Design Teardown – Neiman Marcus
How to Use Images in Your Email Marketing Campaigns
Images are the single most crucial aspect when it comes to selling physical products online, and that doesn’t change when you go from browser to email. We recently did a webinar with Ben Staveley, VP of Operations at dotmailer, on the impact professionally-edited product images in your email marketing campaigns and how images can increase email… Continue reading How to Use Images in Your Email Marketing Campaigns
10 Essential Ecommerce Email Templates
Writing is not something that comes naturally to everyone. But, as an online business owner, you have no option but to become a jack-of-all-trades. Want to increase your revenue and drive up critical metrics for your store without a large ongoing effort or increase in marketing spend? We’re going to make it ridiculously easy for you… Continue reading 10 Essential Ecommerce Email Templates
Top 20 Ecommerce Themes to Increase Online Sales
I’m sure most of us have thought about launching an online store at one stage or another. Because 79% of Americans shop online, eCommerce is a great way to make a living. First things first, once you’ve figured out what you want to sell, you need to create a website. Well, say hello to eCommerce themes!… Continue reading Top 20 Ecommerce Themes to Increase Online Sales
6 Top Social Media Trends for eCommerce Stores in 2018
Whether we like it or not the new year is well and truly a thing of the past. When it comes to 2018 social media trends for eCommerce stores, trust me, you don’t want to get left behind. Sharing content in places where your audiences already thrive and engage is key to building a strong… Continue reading 6 Top Social Media Trends for eCommerce Stores in 2018
How Artificial Intelligence is Changing Ecommerce
There has never been a more exciting time to be involved in eCommerce. Every day entrepreneurs, developers, and marketers around the world are using artificial intelligence. Creating new ways for people to conduct commerce, transforming the retail landscape of tomorrow. The eCommerce industry has been able to grow so quickly due to a rapid rate… Continue reading How Artificial Intelligence is Changing Ecommerce
Let Your Social Media Campaign Work for You in 2018
Guys, it’s January 2018, and that means that you should be working hard to create a killer social media campaign for the new year ahead! Leading up to this excitement, businesses around the world are contemplating their social media marketing strategies for the new year. And if you’re reading this, it probably means that you’re… Continue reading Let Your Social Media Campaign Work for You in 2018