Why Creating Great Product Images for Amazon Should be Your Top PriorityJuly 2, 2018 - Holly Cardew
Amazon finally launched in Australia in late 2017 but has been around in the US for a while now. Its long-awaited and highly anticipated arrival in Australia is an exciting opportunity for small and medium-sized businesses (SMBs) to access new customers and grow their businesses, but also means that creating high-quality product images for Amazon should be your top priority.
The number one global online retailer had over 3 billion visits to the site last year. But it is a very competitive platform: over 300,000 SMBs based in the USA joined Amazon Marketplace in 2017 alone!
Standing out from the competition
To be able to stand out from the competition, you’ll need great product images for Amazon.
Excellent and accurate images are especially important in an online retail setting because potential customers cannot touch and feel a product like they can in a physical store.
A good image helps the customer decide on the best product to meet their needs.
67% of online shoppers rate good quality images as more important than product-specific information, such as the product description or reviews, when deciding to make a purchase.
But beyond that, you need to stick to the rules – especially with Amazon’s image requirements.
Amazon’s product image requirements
Amazon wants to ensure the best online experience for their customers. As such, they have strict requirements for online retailers that use their platform. Failing to stick to these rules can have serious consequences for you as a retailer. The consequences range from deleting your listing to suspending your access to some tools on the site. Or worse, removing from the platform altogether.
That obviously means a potentially significant loss of revenue!
Major offenses include:
- The product title and image do not match
- The image is blurry or pixelated, or has jagged edges
- The image has additional text, graphics, or watermarks
- The product is cropped or not wholly visible in the image
- Images showing multiple product views, colors, or sizes
- Images showing visible mannequin
The company lists their image requirements on their website, but here is a quick rundown of how you can stay on the right side of the rules.
The images must be clean – in all senses of the word
Image backgrounds must be pure white, and not contain additional text, graphics, or insert images. Also, It should be free of any additional and confusing objects.
Amazon also do not allow pornographic and offensive materials.
The images must be clear and crisp
If the image is not the official cover art, it must be a professional photograph of the product you are selling. Drawings or illustrations of the product are not allowed. The photo must be in focus, professionally lit and photographed, or scanned, with realistic color and smooth edges.
The images must be complete and full
The full product must be in a frame. If you are selling a book, music, or video/DVD, the image should be the front cover art and fill 100% of the frame. Do not show jeweled cases, promotional stickers, and cellophane.
All other products should fill 85% or more of the image frame.
How Pixc can help you stick to these rules
Pixc helps you fulfill all of these requirements without any of the hassle. Pixc has helped hundreds of online retailers from a range of industries boost their online sales conversions, thanks to our easy-to-use solution.
We will make your product images for Amazon look like they were taken in a professional photo studio! In fact, you only need to complete three simple steps:
- Take an image of the product – this can be in your living room or office space, for example.
- Submit the image on Pixc. If you don’t have an account yet, you can make one here.
- Within 24 hours, you will get back a professionally edited product image ready for you to start selling online.
It is that easy.
We edit out the background, leaving the product to stand out on a beautiful white background. We crop and resize the image to make sure that the item takes center stage. Finally, we apply enhancements to the raw image, making sure the product looks as good as it can to capture a potential customer’s attention.
I founded Pixc to help online retailers sell their products with beautiful and clean images. I wanted to make it as easy as possible for you to start selling your products online. You can start your free trial today and find out just how easy it is for yourself!