Why You Should Be Investing in Professional Product PhotographyJuly 16, 2018 - Holly Cardew
Investing in professional product photography may be the last thing you want to spend money on. But, when you’re selling online, your customers can’t see your products in real life.
They can read the product descriptions and take advantage of your returns policy, but, do you really want your customers to wait for days to get their products only to return it and have it replaced (or worse, refunded)?
Your customers rely heavily on your product photos before making the decision to purchase. This is why it’s critical you get your product images right.
If you’re still not convinced, here are some of the benefits of investing in high-quality product photography.
Increased conversion rates
Well-designed layouts with high-quality images lead to higher conversion rates. No matter what platform or marketplace you are selling on, converting visitors to customers is every store owners focus. More sales, higher revenues, and more opportunities.
Better images make customers feel safer about what they are buying, imply a high-quality product, and generally convey more value to the person holding the wallet.
Professional product photos help build trust
Think about your own experiences when buying online. When you see that a business has taken the time to get their product photography right, it makes an impact. You automatically assume that they are professionals in all the other aspects of their business as well.
Customers need to trust the people they buy from. Unique, professional-looking product images make a great first impression. The more your visitors trust you, the more likely you are to get that sale.
Improved customer satisfaction and decreased returns
There is one thing about brick-and-mortar that eCommerce will probably never be able to mimic: The ability to pick up a product in the store. To feel it, to see it, and to fully understand what it is that we are buying.
What you can do is offer high-quality, zoomable images that focus on the details that matter most to your customers. By doing this, you give them a chance to make the best possible purchasing decision. That means more satisfied customers and fewer profit-killing returns.
Increased social shareability
Almost everywhere you sell, you offer your customers the ability to share your products with their social networks. It’s basically free marketing and brand awareness for your business.
But, if you don’t give them professional product images to share, you lose the opportunity to have your products shared by your own customers. On the flip-side, how interested will their followers be in buying from you if the images they see popping up in their feed are sub-par?
Up until now, many eCommerce stores still undervalue the importance of professional product photography. At the end of the day, it all comes down to closing that sale and good product images will help you do just that.