At Pixc, a big tip we give readers is ‘Remove the background from your product images’. Here are ways you can do so using Photoshop. Select the object you want to keep, and then copy and paste it to a new layer. Another way to do it is to use the Background Eraser tool. This tool… Continue reading How to Remove the Background from Your Product Images Using the Background Eraser Tool
Author: Holly Cardew
What Is a Clipping Path Service?
Have you heard of the technical terms clipping path or clipping path service? They sound complicated, but they’re actually really easy to understand. A clipping path is also called a shape, or a closed vector path, made by using image editing software such as Adobe Photoshop. It is created by using a specific tool (like the… Continue reading What Is a Clipping Path Service?
A White Background for Photos Simply Makes Things Pop!
Placing your products on a white background for your eCommerce store is known to increase sales. Why is this age-old trick so incredibly powerful? It makes your logo, photos and basic information stand out more prominently. You want the customer to remember who you are, because of course you want their return business. You want… Continue reading A White Background for Photos Simply Makes Things Pop!
Why You Should Focus on Your Product Photos
Ecommerce product photos play a very important role in online marketing. When customers visit real retail stores, they touch and scrutinize products before buying. However, it is impossible to touch a product online and many people cannot buy a product they have not seen. By seeing a product, a customer is able to compare its size and… Continue reading Why You Should Focus on Your Product Photos
How to Build a Lightbox for Product Photos
For your online store, you want clean, centred shots focused directly on your products. Backgrounds can be very distracting because they draw attention away from your products. How many times were you discouraged about buying a product online just because the item photo had a cluttered background that made it look very unprofessional? In these cases,… Continue reading How to Build a Lightbox for Product Photos
How Poor Product Photos Lead to Lost Sales
The internet is an incredibly useful tool for those who don’t enjoy going out to shop, offering customers the chance to shop 24/7 from the comfort of their own homes. With no parking costs, no need to worry about closing time and plenty of choice, online shoppers are able to conduct research into which items… Continue reading How Poor Product Photos Lead to Lost Sales
5 Rock-Solid Tips for Building an Online Presence
Over the weekend I visited some small local businesses in regional New South Wales. When I spoke to them, they said that they weren’t sure how to go about building an online presence and what social media they should be using. I found myself listing things that they should be doing and thought I would… Continue reading 5 Rock-Solid Tips for Building an Online Presence