Calling all eCommerce fashion stores! Are you ready to take the next step in your journey towards awesome product photography? Give the ghost mannequin effect a try! The process isn’t as scary as it sounds, but it does take a little bit more effort. A ghost image, or a ghost mannequin effect, is when your item… Continue reading Bring Your Products to Life with the Ghost Mannequin Effect
Author: Holly Cardew
How to Use Pinterest to Increase Sales
If you’re running an online store, then you understand the importance of beautiful images. Great photography is important for two reasons: Firstly it’s essential to display your products as clearly and accurately as you can, and secondly it’s one of the most effective ways to convey the message of your brand and what you stand… Continue reading How to Use Pinterest to Increase Sales
10 Tips on Using Instagram for Ecommerce
People often overlook the power of Instagram for eCommerce. Instagram is an incredibly easy way to reach customers effectively, because users can stumble upon your profile or photos and potentially proceed to your site. If you’re just getting started on Instagram, check out the site’s guide on how to use the platform for business, which also includes some… Continue reading 10 Tips on Using Instagram for Ecommerce
Get the New Pixc Shopify App and Start Selling More Today
We have something awesome for all of our Shopify customers out there! Because we love you, we wanted to make your Pixc experience even faster and easier. So, we made you guys the Pixc Shopify app! It’s super easy to get started with the app. Here’s how you do it: 1. Install the app The… Continue reading Get the New Pixc Shopify App and Start Selling More Today
Product Photography Tips: Aperture, ISO and Shutter Speed
You don’t have to be a professional photographer to take a decent photograph — but a good product image requires more than just aiming and shooting! When you’re photographing items to sell online, you want to produce the best results possible. A great product photo will make your store look professional and show that you… Continue reading Product Photography Tips: Aperture, ISO and Shutter Speed
Selling Used Items on eBay: 5 Tips for Winning Photos
Got stuff lying around that you can’t find uses for? Why not try selling those items on eBay? Many people are happy to buy a used item if it’s reasonably priced and they trust the seller. Pricing is a little simpler because you set a minimum and wait for the bids to come in — you don’t really have much… Continue reading Selling Used Items on eBay: 5 Tips for Winning Photos
Understanding White Balance for eCommerce Product Photos
Have you ever taken a product photo and the colour turned out funny? Let’s take a look at why that’s the case! Here’s a short primer on understanding white balance. The effect of light and different colours Light sources are rarely pure white; they often have a slight ‘colour temperature’ that affects the photo and… Continue reading Understanding White Balance for eCommerce Product Photos
Product Photo Secrets to Boost eBay Sales
Note: The eBay photo requirements in this post were updated on 1/7/16. There are so many reasons why your product might not sell on eBay. It might not have the right description or it might be in the wrong category. It could be overpriced, particularly once you include shipping. Maybe you have a really terrible title that’s not giving… Continue reading Product Photo Secrets to Boost eBay Sales
How to Make a DIY Photography Studio for Product Photos
Does not having access to a professional photography studio mean you’re doomed to have bad product photos? Nope! All you need to take a great product image is a good light source, a stable surface and a setting that complements the product. It’s entirely possible, even easy, to use everyday objects found lying around the house as… Continue reading How to Make a DIY Photography Studio for Product Photos
5 Stellar Ecommerce Blogs You Should Follow Right Now
Information is power — and there are some excellent eCommerce blogs that will help you get it. If you own an eCommerce store, there’s no shortage of ‘stuff’ you should learn. Every iota of knowledge you acquire will help you improve your business and increase your sales. Who doesn’t like the sound of that? Follow these… Continue reading 5 Stellar Ecommerce Blogs You Should Follow Right Now
How to Use Natural Lighting for Product Photos
You might think you need an elaborate set up of professional lighting to take great product photos. But don’t worry! You already have access to one of the best light sources out there: the sun. Take a look at these photos below. They’re pretty professional-looking, don’t you think? Believe it or not, we didn’t take them in… Continue reading How to Use Natural Lighting for Product Photos