Holly Cardew, Author at Pixc

Ecommerce User Experience and How to Improve It

Imagine going to a store, and it takes an hour to find the product you are looking for. You would be frustrated, right? Your customers feel the same when shopping online. Just as you’d expect a pleasant in-store shopping experience, online shoppers expect fast, convenient, and seamless experiences from ecommerce stores. As an ecommerce business… Continue reading Ecommerce User Experience and How to Improve It

How to Make Potential Customers Trust Your Store

Building trust with potential customers is essential for any online store. Unfortunately, with so many online scams, cyber scares, and data protection breaches, customers are weary of who is truthfully providing the items they need. Trust is, therefore, crucial for your business. It’s the one quality that helps to create a sense of loyalty, respect,… Continue reading How to Make Potential Customers Trust Your Store

Product Photography Equipment You Never Knew You Needed

I want to begin this post with a shout-out to my old pal Murphy. Have you met him? A long time ago, Murphy made a law stating anything that can go wrong will go wrong, and we’ve been best friends ever since. But, seriously. I speak for all photographers out there when I say that… Continue reading Product Photography Equipment You Never Knew You Needed

5 Qualities of Great Ecommerce Product Images Photos

What makes for a great product photo? That question has many different answers, depending on your purpose when you step behind a camera. Luckily for retailers, we don’t have to be Ansel Adams to take amazing ecommerce product images. 1. Product and audience focused The product is what you are selling and what the customer… Continue reading 5 Qualities of Great Ecommerce Product Images Photos

6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

Many people think an ecommerce marketing plan is only for ‘big businesses’. Sure, a massive corporation needs one, but a small business — such as an ecommerce store — can also benefit from a marketing plan. An ecommerce marketing plan is a simple document that gives you a structured approach to meeting your business goals.… Continue reading 6 Actionable Tips to Create a Killer Ecommerce Marketing Plan

5 Easy Ways to Write Product Descriptions for Your Ecommerce Store

Writing ecommerce product descriptions for your online store is one of the hardest things you will ever do. The problem is that it isn’t enough to describe the things you sell simply. Product descriptions are an extension of the selling process. Your customers are drawn to your site based on your work via social media,… Continue reading 5 Easy Ways to Write Product Descriptions for Your Ecommerce Store

How to Boost Online Sales with Great Product Images

Some ecommerce store owners spend thousands on creating a beautiful website but overlook the importance of good product images. They’ll do well to take to heart a big secret: the quality of your product images has the power to heavily boost online sales. Why are images so important? Humans are visual creatures, and we are… Continue reading How to Boost Online Sales with Great Product Images

How to Optimize Your Ecommerce Checkout Process for More Conversions

Is your store getting enough traffic, but hasn’t been closing enough sales? If yes, try monitoring your checkout abandonment rate. You might find that you need to optimize your ecommerce checkout process. Your customers want the process to be as easy and as straightforward as possible. A high bounce rate at checkout can indicate that… Continue reading How to Optimize Your Ecommerce Checkout Process for More Conversions

7 Ecommerce Christmas Ideas for Your Online Shop

Each and every Christmas that goes by, sales results are analyzed and the number of consumers who complete their holiday shopping online is definitely on the rise. And why wouldn’t it be? Shoppers can stay in the comfort of their homes, avoid the crowds and still get all the hottest deals. We recently wrote a… Continue reading 7 Ecommerce Christmas Ideas for Your Online Shop

Product Photography Tips: What You Need to Know About Product Photography

Confused about some aspects of product photography? No worries! I’m here to help. Check out some of my product photography tips, answering some of the most frequent questions we receive at Pixc. What size should my product images be? The size of the photo on an online store varies from platform to platform. Some platforms… Continue reading Product Photography Tips: What You Need to Know About Product Photography