Sure, pictures are worth a thousand words. Additionally, great eBay pictures are worth 10% more to your bottom line!
A small research experiment I did today highly suggest that taking great pictures for your eBay listings has a huge impact on the final bidding price for your item.
There are so many factors when it comes to final bidding prices so I tried to control as many variables as possible. I used some of the advanced title syntax as well as the search refinements that show up on the left menu navigation on the main search results page.
Using these filter conditions I was able to get rid of most outsiders with variables that could increase the auction item value. The rest was done by manually reviewing 600 search results that fit all of the above criteria as well as conducting a description check.
By description check I mean I searched for any seller comments in the “Item Condition” field as well as the main description area for any remarks about the functionality or cosmetics of the device. This means eliminating listings where there might have been a crack on the back of the phone, where the phone looked mint condition but the speakerphone wasn’t working, etc.
My definition of ‘Good’ and ‘Great’ could vary from user to user, but I didn’t look at price when I decided on the image conditions. The group with ‘Great’ photos earned about $20 more for their efforts.
This was a fairly informal experiment, but the results speak for themselves: spend a little more time posting excellent photos for your eBay auction. They’ll be worth your while for the increased prices you’ll command.
The psychological reason behind this is easy to spot — buyers place a premium on products that look great. With superb photos, the value of your item goes up in a buyer’s mind. Take that to the bank the next time you sell on eBay!
This is a guest blog post by Dustin from EverythingAuctionPro.com.
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