A quick glance at most eCommerce websites and you’ll see lines of shimmering products floating against a white blanket of apparent nothingness. What does this tell us? That white backgrounds rule the roost when it comes to eCommerce product photography. Our clients at Pixc understand the importance of having high-quality images on their sites and… Continue reading eCommerce Photography: White Backgrounds vs. Photographing Products in Context
Tag: product photography
How to Sell on Instagram: 5 Tips for eCommerce Stores
Instagram is quickly becoming one of the most important channels for your eCommerce store. It is already a fantastic platform for product discovery with 60% of users saying they have discovered new products on Instagram and 80% saying that they follow a business. Indeed, more and more people are discovering and shopping for items with… Continue reading How to Sell on Instagram: 5 Tips for eCommerce Stores
How to Get Started with iPhone Product Photography
The latest iPhone 6 Plus and iPhone 6 come equipped with improved cameras, allowing you to capture pictures that would never have been possible in the past. In this article, I’m going to look at the utility of iPhone cameras from the perspective of a business owner who needs to take product photos for their eCommerce store. Technical improvements The… Continue reading How to Get Started with iPhone Product Photography
5 Essential Tips for Taking Great Product Shots
Most people have one of two opinions on product photography: Either it’s a piece of cake for anyone with a smartphone, or it’s a highly sophisticated endeavor that takes a professional. At Pixc, we think the truth is somewhere in the middle. With the right equipment and some basic instruction, anyone can create great product… Continue reading 5 Essential Tips for Taking Great Product Shots
The Perfect Size: How to Optimize Product Images for the Zoom Function
Your customers love the zoom function — they get a closer look at how great your products are! Providing such a close up suggests you are confident in what you’re selling, and in return, the customer will be confident in what they’re buying. Before I tell you how to optimize product images for your website’s zoom… Continue reading The Perfect Size: How to Optimize Product Images for the Zoom Function
Product Photography Pricing: What Does It Really Cost?
Product photography pricing is hard to pin down. It’s such a broad market that it can be difficult to answer the question, ‘What does it truly cost?’ On one end of the spectrum, you have businesses spending hundreds or thousands of dollars for a single product image. On the other end, you have people taking… Continue reading Product Photography Pricing: What Does It Really Cost?
DIY Product Photography Tips for Your Online Shop
DIY Product photography is different from taking snapshots of your friends and family — lighting, quality, and product photography equipment become much more important when the success of your business is on the line! This article will teach you some DIY product photography techniques to improve your overall product imagery. We’re not going to talk… Continue reading DIY Product Photography Tips for Your Online Shop
Product Photography Tips: How to Take In-Context Photos
When it comes to product photography, a well-lit product on a simple white background can make your eCommerce store look a lot more professional, but having fantastic in-context photos doesn’t hurt! That said, I wanted to share some product photography tips to help you take great in-context photos. I wouldn’t recommend using an in-context shot… Continue reading Product Photography Tips: How to Take In-Context Photos
How to Take Photos of Clothing for Your Online Store
Recently, we gave our top tips on how to photograph jewelry to help you create retail-ready product images. Clothing isn’t as tricky, as you’re not dealing with small, shiny and detailed pieces. But I still thought I’d put together a quick list of tips and tricks on how to take photos of clothing for your online store. 1.… Continue reading How to Take Photos of Clothing for Your Online Store
Bring Your Products to Life with the Ghost Mannequin Effect
Calling all eCommerce fashion stores! Are you ready to take the next step in your journey towards awesome product photography? Give the ghost mannequin effect a try! The process isn’t as scary as it sounds, but it does take a little bit more effort. A ghost image, or a ghost mannequin effect, is when your item… Continue reading Bring Your Products to Life with the Ghost Mannequin Effect
Get the New Pixc Shopify App and Start Selling More Today
We have something awesome for all of our Shopify customers out there! Because we love you, we wanted to make your Pixc experience even faster and easier. So, we made you guys the Pixc Shopify app! It’s super easy to get started with the app. Here’s how you do it: 1. Install the app The… Continue reading Get the New Pixc Shopify App and Start Selling More Today