How to Encourage Customers to Use Your Mobile App

The mobile app industry is growing rapidly. Today’s customers are on the move constantly – making mobile apps an essential part of modern life. Many eCommerce store owners have started adding mobile app versions of their e-shops. But for marketers who are new to this, it might be a challenge to learn the specifics of… Continue reading How to Encourage Customers to Use Your Mobile App

eCommerce Marketing Automation Tools You Can Start Using Today

If you’re running an eCommerce business, you know that your marketing needs to go beyond creating awareness through a single channel like Adwords. You need an ongoing, multivariate approach across many mediums if you want to constantly improve your ROI. But as an eCommerce entrepreneur, how can you test the effectiveness of different approaches when… Continue reading eCommerce Marketing Automation Tools You Can Start Using Today

5 Facebook Ad Experts Share Their Top Tips for eCommerce

Facebook advertising gives eCommerce businesses the opportunity to reach potential customers where they already spend a significant amount of time. Their nearly 1.7 billion monthly active users spend an average of 50 minutes a day on the social giant’s three platforms: Facebook, Instagram and Messenger. That value represents not only the time Facebook users see… Continue reading 5 Facebook Ad Experts Share Their Top Tips for eCommerce

51 Ecommerce Tools to Run Your Online Business

Here’s a list of my all-time favorite eCommerce tools and solutions. Starting out with an online shop can be overwhelming as there are lots of moving parts. These include the eCommerce platform itself, marketing, sales, social media, payment gateways, shipping, inventory management and more. This list will focus specifically on eCommerce tools you can use day to day… Continue reading 51 Ecommerce Tools to Run Your Online Business

How to Get Started with Google Plus for Ecommerce

We all know about Google. You probably visit Google at least five times a day, minimum. It has the answer to absolutely everything, including how to increase traffic to your website and build your brand. The actual answer might surprise you: it’s Google Plus (Google+). As the second-largest social network in existence, a Google+ profile will give your… Continue reading How to Get Started with Google Plus for Ecommerce

5 Stellar Ecommerce Blogs You Should Follow Right Now

Information is power — and there are some excellent eCommerce blogs that will help you get it. If you own an eCommerce store, there’s no shortage of ‘stuff’ you should learn. Every iota of knowledge you acquire will help you improve your business and increase your sales. Who doesn’t like the sound of that? Follow these… Continue reading 5 Stellar Ecommerce Blogs You Should Follow Right Now