Don’t let anyone tell you that you need the latest fancy DSLR to create great product images! I can’t deny that a high-end camera takes great photographs and I wouldn’t recommend taking product photos on a disposable Kodak. But these days, most smartphones have pretty decent cameras that can actually take great product images. (Although I… Continue reading How to Take Awesome Product Photos with Your Smartphone
Author: Holly Cardew
Worried About the Amazon White Background Patent? Here’s Why You Shouldn’t Be
If you own an online store, you’ve probably read about the Amazon white background patent. Word on the Web is that Amazon was granted a patent for the use of white backgrounds for product images, sparking angry reactions amongst online retailers and photographers who argue that the technique has been used for decades and that… Continue reading Worried About the Amazon White Background Patent? Here’s Why You Shouldn’t Be
3 Awesome Online Stores with Pretty Packaging
There’s more to running a successful online store than having a good website and awesome products; it’s also really important that you present your products the best way you can. There are two simple rules when it comes to product packaging: sturdy and aesthetically pleasing. The product package has to be strong enough to withstand… Continue reading 3 Awesome Online Stores with Pretty Packaging
How to Use Hashtags for Marketing and Get Social Traffic
If you use social media, you’ve probably seen hashtags. They’re everywhere! Hashtags are ubiquitous for many reasons. One reason is because they’re really fun to use and people love including them in social media posts. Another reason is because they help people find things they love. And it just so happens that you can use… Continue reading How to Use Hashtags for Marketing and Get Social Traffic
6 Hacks to Starting a Successful Online Store
There are millions of online shops these days, from small startups to Fortune 500 companies. What separates a strong and successful online store from a weak one? Let’s take a look at six hacks that will kick-start your progress. 1. Create a killer website Investing in a good website is the first and most important part of… Continue reading 6 Hacks to Starting a Successful Online Store
Heartbleed for Dummies: What It Is, and What You Should Do
Last week, the media exploded with reports on Heartbleed. Dramatic headlines claiming that ‘no one is safe’ and ‘the internet is evil’ preceded articles filled with web jargon and endless amounts of acronyms. I thought I would try to explain ‘this Heartbleed thing’ in simple terms, with a short ‘Heartbleed for Dummies’ guide. So keep… Continue reading Heartbleed for Dummies: What It Is, and What You Should Do
3 Ways to Increase Customer Trust in Your Ecommerce Store
Oftentimes what separates a good shop from the rest is the trust it inspires in its customers. 84% of customers say that a company has to show it’s trustworthy before they’ll spend money there. Furthermore, a customer knowing they’ll have a transparent, secure shopping experience might be the single factor that makes them buy from you instead… Continue reading 3 Ways to Increase Customer Trust in Your Ecommerce Store
The Advantages of an Online Store for a Business Owner
Have you ever thought about opening a store? If the answer is yes, think about this question: Should you open an online store or a physical store? Both can work, but there are many advantages of an online store — and these advantages can be the making of your business. Check out these reasons why… Continue reading The Advantages of an Online Store for a Business Owner
Bigcommerce vs Shopify: Which One’s Right for You?
Starting an online store from scratch can be a challenge, particularly for people with little or no eCommerce and web design experience. Using an online store builder to set up and manage your store allows you to focus on running it while the eCommerce platform service provider takes care of the tricky technical stuff. Shopify and Bigcommerce… Continue reading Bigcommerce vs Shopify: Which One’s Right for You?
Want to Increase Online Sales? Try These 5 Strategies to Supercharge Your Business
Everyone wants to increase online sales, whether they’re already established in eCommerce or just starting out. That means connecting with your customers and getting them excited about your products. So, how do you do that? Check out these five strategies you haven’t thought of to whip up more sales for your online business. 1. Use… Continue reading Want to Increase Online Sales? Try These 5 Strategies to Supercharge Your Business
How Great eBay Pictures Increase Auction Prices by 10% [Experiment]
Sure, pictures are worth a thousand words. Additionally, great eBay pictures are worth 10% more to your bottom line! A small research experiment I did today highly suggest that taking great pictures for your eBay listings has a huge impact on the final bidding price for your item. eBay Picture Experiment Setup There are so many… Continue reading How Great eBay Pictures Increase Auction Prices by 10% [Experiment]