Humans are naturally drawn to visual content. In fact, it’s safe to say that we’re constantly bombarded with images. For ecommerce merchants, how can you ensure your ecommerce store stands out in this sea of visuals? The key lies in a practice often overlooked: visual optimization. In this blog, we will delve into a specific… Continue reading Pixc’s Shopify Image Resizer: Why Image Resizing Is Vital for a Flawless Shopify Store
Author: Holly Cardew
How Shopify Apps Drive Sales and Efficiency + Top Pixc Shopify Apps
If you have a Shopify online store, chances are you already have a few Shopify apps added to your account. Shopify apps are not just supplementary features for your online store. They’re game changers that can supercharge your store’s functionality, boost sales, and enhance user experience. Shopify apps are developed by third-party, independent development experts… Continue reading How Shopify Apps Drive Sales and Efficiency + Top Pixc Shopify Apps
Top B2C Marketing Trends of 2023
Marketing is changing at lightning speed, even more than ever. What was guaranteed to work a year ago isn’t the case now. For example, paid ads are more expensive, TikTok is changing how customers search and discover new brands, Instagram’s reach is down, Threads has arrived, and AI marketing is changing how we engage with… Continue reading Top B2C Marketing Trends of 2023
5 Product Photography Tips to Increase your Ecommerce Sales
High-quality product photography is the key to increasing your eCommerce sales. Awesome product images will help your store make a great first impression on your potential customers and make the final purchasing decision much more straightforward. Here are five tips on how to shoot your products and optimize them for ecommerce. 1. Nail your product… Continue reading 5 Product Photography Tips to Increase your Ecommerce Sales
11 Proven Sales Psychology Strategies for Ecommerce Growth
As an online business owner, understanding consumer behavior and its psychology in what drives them to purchase is key to boosting your sales. By using sales psychology strategies, you can engage with your buyers’ desires and motivations that influence their buying decisions. Unfortunately, not many merchants incorporate sales psychology to their business tactics. In this… Continue reading 11 Proven Sales Psychology Strategies for Ecommerce Growth
Value-Added Service Examples: Enhance Your Customers’ Post-Purchase Experience
Ecommerce businesses go the extra mile to stand out and ensure customer satisfaction with personalized recommendations, convenient delivery options, and loyalty programs to add additional value to their customer experience. Wondering how you can add value-added services to your customer journey? Let’s closely examine exactly what these services are and how you can incorporate them… Continue reading Value-Added Service Examples: Enhance Your Customers’ Post-Purchase Experience
How to Optimize Your Social Media Pages for Your Ecommerce Store
Every ecommerce store must adopt social media as a marketing strategy to improve customer acquisition, sales, and brand recognition. However, it’s not as easy as creating posts and expecting customers to flock to your store. You must optimize your social media pages to maximize their potential and achieve your marketing goals. Why you still need… Continue reading How to Optimize Your Social Media Pages for Your Ecommerce Store
5 Easy Ways to Create Contextual Product Photos
Do you know how to show your products in their best light and convert your site’s browsers into buyers? Create contextual product photos! While shopping online, your customers can’t touch, feel or try your product. So it is vital to create contextual product photos to provide enough information about what you are selling to make… Continue reading 5 Easy Ways to Create Contextual Product Photos
How To Create an Effective Ecommerce Content Marketing Strategy in 2023
Wondering if your ecommerce brand needs a content marketing strategy? The simple answer is yes. Content marketing is a strategy to share valuable, relevant, planned content to attract your target audience. It builds a connection, provides useful information, and helps to position your brand as a trusted authority. Content planning allows you to take advantage… Continue reading How To Create an Effective Ecommerce Content Marketing Strategy in 2023
How to Create High-Converting Shoppable Videos
Shoppable videos are becoming increasingly popular, and for a good reason. It provides a means for potential buyers to discover featured products and buy them directly from the video through links. For business owners, shoppable videos change how they interact with their target audience—giving their business a new level of convenience and engagement to generate… Continue reading How to Create High-Converting Shoppable Videos
What It’s Like Hiring Freelancers Post-Pandemic
Freelancing has grown since the COVID-19 pandemic – and it shows no signs of slowing! McKinsey estimates that by 2030, there’ll be 500 million freelancers worldwide. For merchants, hiring remote workers or freelancers to take on some of the tasks can help you meet work demands and stay competitive in today’s fast-paced marketplace, and accelerate… Continue reading What It’s Like Hiring Freelancers Post-Pandemic