Pinterest Ads: A Step-by-Step Guide To Your First Promoted Pins Campaign

Are you look for a new marketing channel for your eCommerce business? What if I told you that you could advertise on a social media platform where 93% of the users plan to make a purchase? You’d be pretty excited, right? Well, today I’m going to introduce you to Pinterest’s advertising platform where you can… Continue reading Pinterest Ads: A Step-by-Step Guide To Your First Promoted Pins Campaign

Why You Should Encourage Customer Reviews (And How to Do It)

In today’s sharing economy, there is no doubt that online users love customer reviews. In keeping with one of the eCommerce trends for 2018, it’s essential you encourage customer reviews as part of your marketing approach adds a level of personalization to your online presence. “While consumers have always had the ability to vote with their… Continue reading Why You Should Encourage Customer Reviews (And How to Do It)

How to Stand Out From the Competition in eCommerce

With so many businesses selling online, it is essential that your business stand out from the competition in eCommerce. Your competition varies widely, from the biggest businesses to solo entrepreneurs, so you need to carve out your niche in the market. Today’s online shoppers want a personalized connection with their sellers. They are more selective… Continue reading How to Stand Out From the Competition in eCommerce

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6 Tips on Ecommerce Blogging for Beginners

An eCommerce website should be designed to attract potential customers and convert them into paying ones. While design, imagery, and the overall appearance of your website is critical, they don’t necessarily drive traffic.  Interestingly, businesses that have a blog have 55% more traffic, and more traffic usually equals more sales. So, if you haven’t considered… Continue reading 6 Tips on Ecommerce Blogging for Beginners

Guide to Buying a Smartphone for Product Photography

When it comes to product photography, choosing the right equipment is rule 101. And choosing the right camera is often one of the best places to get started. Buying a professional camera might not be an option, but everyone has access to a smartphone! So here’s a quick visual guide to buying a smartphone for… Continue reading Guide to Buying a Smartphone for Product Photography

10 Incredibly Useful Adobe Illustrator Tools and Tips

Adobe Illustrator is an incredibly powerful design tool designed by the wizards at Adobe. Once you master some Adobe Illustrator tips, you’ll be well on your way to creating your own masterpiece. Ideal for designers, marketers and creative minds all over the world to produce amazing pieces of work for professional and personal projects. Typically used… Continue reading 10 Incredibly Useful Adobe Illustrator Tools and Tips

9 Ecommerce SEO Mistakes and How To Fix Them

Building and designing an eCommerce business has become simpler thanks to the endless number of online solutions available. SEO (search engine optimization) is crucial to every online business. Without the right skills, it’s easy to make fundamental SEO mistakes and miss out on sales. Website SEO helps improve the overall structure of a website, making… Continue reading 9 Ecommerce SEO Mistakes and How To Fix Them

5 Ways to Sell to Millennials via Social Media

There’s no doubt that a customer’s age greatly affects the way they shop. Everyone has their own particular shopping habits, yet they’re all different. If you want to sell to millennials, then keep reading. My grandma would never even think about buying things online, simply because she even know how to use the internet, let… Continue reading 5 Ways to Sell to Millennials via Social Media

6 Fashion Photography Mistakes to Avoid Immediately

In life, love, and fashion, things come and go!  You might think as trends go in and out, your shooting style should adapt and rise up to meet them. Well, sorry to burst your proverbial bubble, but that’s not the case when it comes to the fundamentals of clothing photography. In most cases, these are often fashion… Continue reading 6 Fashion Photography Mistakes to Avoid Immediately