When it comes to product photography, choosing the right equipment is rule 101. And choosing the right camera is often one of the best places to get started. Buying a professional camera might not be an option, but everyone has access to a smartphone! So here’s a quick visual guide to buying a smartphone for… Continue reading Guide to Buying a Smartphone for Product Photography
Author: Guest
10 Incredibly Useful Adobe Illustrator Tools and Tips
Adobe Illustrator is an incredibly powerful design tool designed by the wizards at Adobe. Once you master some Adobe Illustrator tips, you’ll be well on your way to creating your own masterpiece. Ideal for designers, marketers and creative minds all over the world to produce amazing pieces of work for professional and personal projects. Typically used… Continue reading 10 Incredibly Useful Adobe Illustrator Tools and Tips
5 Ways to Sell to Millennials via Social Media
There’s no doubt that a customer’s age greatly affects the way they shop. Everyone has their own particular shopping habits, yet they’re all different. If you want to sell to millennials, then keep reading. My grandma would never even think about buying things online, simply because she even know how to use the internet, let… Continue reading 5 Ways to Sell to Millennials via Social Media
6 Fashion Photography Mistakes to Avoid Immediately
In life, love, and fashion, things come and go! You might think as trends go in and out, your shooting style should adapt and rise up to meet them. Well, sorry to burst your proverbial bubble, but that’s not the case when it comes to the fundamentals of clothing photography. In most cases, these are often fashion… Continue reading 6 Fashion Photography Mistakes to Avoid Immediately
4 Essential Ecommerce Product Page Elements
For every online retailer, your eCommerce product page should be the most critical part of your website. Despite the fact that online shoppers can add products to their cart directly from autocomplete, search results, or even from the home page on many websites, most conversions still come from dedicated product pages. But many online retailers… Continue reading 4 Essential Ecommerce Product Page Elements
Ecommerce Trends Set to Dominate in 2018 [Infographic]
In the ever-changing industry that is eCommerce, a new year brings lots of predictions. Mostly predictions about how eCommerce will evolve over the next 12 months. Certain eCommerce trends at the forefront of people’s mind now were unheard only of a year ago. Likewise, a few of the top trends this time last year are… Continue reading Ecommerce Trends Set to Dominate in 2018 [Infographic]
11 Social Media Tips to Boost Online Sales
As the owner of an e-commerce business, you’ll already be well aware of just how important social media is to the success of your business. However, that means you’ll also know just how difficult it is to get your content in front of your users. There’s just so much competition, right? Today we’re going to… Continue reading 11 Social Media Tips to Boost Online Sales
United States Sales Tax Explained for Online Sellers (2018)
United States sales tax is one of the most complex sales tax systems in the world. Navigating the waters of U.S. sales tax can be a shock for international sellers expanding into the States. The complexity of it all can be tough even for sellers living in the U.S.! This article will detail the 5… Continue reading United States Sales Tax Explained for Online Sellers (2018)
9 Effective Strategies to Increase Your Holiday Sales
Christmas is almost here. For most businesses, this is their highest selling time of the year. But as people are spending more and more during the holiday season, the competition is also getting stiff. Big and small businesses all try their best to attract more customers and get the most out of this shopping spree.… Continue reading 9 Effective Strategies to Increase Your Holiday Sales
Tips for Writing the Best B2C Emails for the Holiday Season
Despite the rise in social media marketing, email marketing still remains a powerful tool both for B2B and B2C businesses. However, with our mailboxes carefully tuned and filtered, it is getting harder and harder to gain the audience’s attention. Even though Marketing Sherpa’s study recently revealed that 72% of customers prefer email communication with brands,… Continue reading Tips for Writing the Best B2C Emails for the Holiday Season
Strategic Social Media Ads Can Make All the Difference This Holiday Season
If you’re trying to use one image and just a couple of words to sell your product, I’ve got two words for you: try harder. During the 2016 year-end holiday season, Americans spent roughly $63.1 billion when shopping on PCs. That was a 12% increase compared to 2015, and some projections say we’ll see an… Continue reading Strategic Social Media Ads Can Make All the Difference This Holiday Season