How Can eCommerce Harness the Power of Facebook Retargeting?

It’s a familiar story across the eCommerce industry: abandoned carts are on the rise. The reason? There are just too many distractions in modern life for the consumer. The attention of your customers is being pulled in multiple directions at any one time. So how do you combat this? Simple. You retarget your site’s visitors… Continue reading How Can eCommerce Harness the Power of Facebook Retargeting?

Tips for Improving and Automating your Ecommerce Supply Chain

Having an excellent product, spectacular images and a killer sales strategy are critical in building a successful eCommerce business. Just as critical, though, is what goes on behind the scenes: your Supply Chain. The Supply Chain, also known as a Logistics Network, is loosely defined as the processes, people and networks that get your product… Continue reading Tips for Improving and Automating your Ecommerce Supply Chain

What 2,500+ Sellers Have To Say About The Future Of Their Business: Amazon Seller Survey Results

Thousands of successful businesses have been built upon the Amazon seller marketplace, with more and more entrepreneurs seizing the opportunity and moving into eCommerce. I was one of these people and have since built a suite of software tools that help people overcome the very frustrations I had when it came to finding the right… Continue reading What 2,500+ Sellers Have To Say About The Future Of Their Business: Amazon Seller Survey Results

Why Your Passive Visitors Aren’t Buying – and How to Fix It

Even the most successful eCommerce stores have visitors that slip through the cracks before purchasing and becoming a customer. Unlike running a brick-and-mortar store, you’re not there with the shopper to see what they like or don’t like, and it can be hard to get a vibe of what shoppers think of your online store.… Continue reading Why Your Passive Visitors Aren’t Buying – and How to Fix It

Convert Email Subscribers With These 4 Ecommerce Marketing Strategies

There are 217 million digital shoppers in the U.S., and that number is expected to grow to 224 million by 2019. As the popularity of buying online increases, so does the ease with which consumers can browse, buy, and ship items straight to their home. Forget going to the store and waiting in line; these… Continue reading Convert Email Subscribers With These 4 Ecommerce Marketing Strategies

How to Encourage Customers to Use Your Mobile App

The mobile app industry is growing rapidly. Today’s customers are on the move constantly – making mobile apps an essential part of modern life. Many eCommerce store owners have started adding mobile app versions of their e-shops. But for marketers who are new to this, it might be a challenge to learn the specifics of… Continue reading How to Encourage Customers to Use Your Mobile App

5 Tips to Increase Ecommerce Sales for Your Store

The new year has arrived, and it’s time to implement new marketing initiatives for your online store! Here are five tips to increase eCommerce sales and boost traffic to make this the best year yet for your online business. 1. Produce problem-solving content Writing content seems easy enough, but writing relevant, useful, problem-solving content that… Continue reading 5 Tips to Increase Ecommerce Sales for Your Store