First popularized by Jane Fonda in the 80’s and then brought back to life by Sporty Spice (Mel C) from the Spice Girls, gym fashion is back in a big way – It’s now called activewear! The Australian label, PE Nation, is the go-to brand for fashion-activewear – sports clothing that follows seasonal trends so… Continue reading Product Page Teardown: PE Nation – Awesome Brand with Room for Improvement
Author: Holly Cardew
Product Page Teardown: Atoms – Luxury Achieved Through Minimalism, but Is It Too Much?
Online shopping is a convenience, something that people fit in between meetings or to pass the time on the train ride home from work. But, Atoms – a relatively new shoe brand and ecommerce store – makes online shopping feel luxurious. The brand embraces the motto ‘keep it simple’ to maximum effect. That is, in… Continue reading Product Page Teardown: Atoms – Luxury Achieved Through Minimalism, but Is It Too Much?
5 Email Marketing Tactics to Drive Ecommerce Sales on Shopify
We decided to speak to the experts at SmartrMail this week. They have thousands of Shopify stores using their software to send tens-of-thousands of emails every week. Implementing email marketing campaigns on your Shopify store is very easy, Aaron says. There are many different email marketing apps on the Shopify App Store that let you… Continue reading 5 Email Marketing Tactics to Drive Ecommerce Sales on Shopify
Product Photography Equipment You Need
High-quality product photos are the secret to success when it comes to increasing your online sales for your ecommerce store. You can achieve this by having the right product photography equipment when shooting. Remember: Your customer can only visualize the product based on what you show them, so you need to do a good job.… Continue reading Product Photography Equipment You Need
How To Retain Customers and Turn Them Into Your Sales Team
Recently we interviewed Raul Galera, Partner Manager at ReferralCandy. ReferralCandy helps businesses acquire new customers and retain existing ones by leveraging the power of word-of-mouth and customer loyalty. We asked Raul different customer retention strategies and how an ecommerce store can leverage their interactions with their customers to generate more sales. Read more and find… Continue reading How To Retain Customers and Turn Them Into Your Sales Team
6 DIY Product Photography Hacks To Get Beautiful Product Pictures
In ecommerce, first impressions matter. When consumers land on your site and notice that you use high-quality photos, they are most likely to continue browsing and may even decide to purchase right then and there. Beautiful product photography has the power to turn a casual lurker to a loyal customer. It builds trust and creates… Continue reading 6 DIY Product Photography Hacks To Get Beautiful Product Pictures
Product Page Design Teardown – Sunday Supply Co
Sometimes you stumble across a product page on an ecommerce store that is so visually beautiful that it immediately makes you say: “I want one. Now.” Sunday Supply Co.’s Black Sands Beach Umbrella is one of those pages. The brand sells “An exclusive selection of boutique beach essentials designed for an endless summer” – and… Continue reading Product Page Design Teardown – Sunday Supply Co
The 6 Most Common Issues with Ecommerce Product Pages
We don’t need to tell you that your product pages are one of the most critical parts of your online store. Time and time again, we see poor ecommerce pages pages full of low quality photos, minimal product descriptions, small text, and little to no information about their shipping and returns policy. Poor product pages can… Continue reading The 6 Most Common Issues with Ecommerce Product Pages
A Guide to Chatbots for Ecommerce Store Owners
Artificial Intelligence (AI) has officially permeated the ecommerce arena and new chatbots for ecommerce are appearing every day. Not too long ago, it was only the big-hitters like Google and IBM who used this technology, but now businesses of varying sizes are reaping the benefits of AI to garner more sales and broaden their consumer… Continue reading A Guide to Chatbots for Ecommerce Store Owners
3 Huge Online Stores That Have Poor Product Pages
It doesn’t matter what webpage layout you are going for or what product you sell, creating the perfect product page isn’t always easy – even the big guys miss the mark sometimes. From giant online marketplaces to nationally recognized brands, here are some companies that we think could do a slightly better job and ended… Continue reading 3 Huge Online Stores That Have Poor Product Pages
Why Having a Blog is Important for Your Online Store
With the rise of social media, many people may think that blogs have gone out of fashion. Even though social media can be good for a variety of things – such as building brand awareness and introduce customers to new products – having a blog is a necessary tool for your online store. The benefits… Continue reading Why Having a Blog is Important for Your Online Store