Author: Holly Cardew

50+ Shopify Tools to Grow and Manage Your Ecommerce Business

          Shopify is one of the leading platforms to build and run your eCommerce store. They stand out for the clean and modern look of their themes, their easy-to-use interface, and their ability to work seamlessly with so many other systems. They’ve mastered the art of being really good at what they do – a platform… Continue reading 50+ Shopify Tools to Grow and Manage Your Ecommerce Business

Roundup #7: Get Ready For Huge Black Friday Sales

With the start of fall at our heels, the biggest shopping season of the year is about to begin – in less than 2 months! Retailers know that the kick-off of holiday shopping starts on the weekend of Thanksgiving, Black Friday. Although Black Friday originated in the States, it has begun to spread around the… Continue reading Roundup #7: Get Ready For Huge Black Friday Sales

Roundup #6: Product Photography Guides

Having excellent and on-brand product photography is essential in running a successful eCommerce business. 67% of eCommerce shoppers rank product photography quality as “highly important” when making a purchase decision online. While selling online, you don’t have the opportunity to offer personalized customer service, explain the benefits of a product to a shopper, and give… Continue reading Roundup #6: Product Photography Guides

5 Abandoned Cart Emails for Shopify That You Can Start Using Today

Cart abandonment happens more often than you might think. The average abandonment rate is 70-80 percent depending on your sector, but it is rarely the end of the shopping experience if you take action. Emails prompting customers to return to a site and complete a purchase, so-called abandoned cart emails, can be extremely effective and… Continue reading 5 Abandoned Cart Emails for Shopify That You Can Start Using Today

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Categorized as Marketing

Roundup #5: Reduce Dropped Sales and Cart Abandonment

After the hard work and research that goes into crafting cohesive sales email, and building a gorgeous website, the last thing you want is for customers to drop off a sale before completing their purchase. As the amount of distractions the average customer faces increases, while attention spans decrease, it’s imperative that you create a… Continue reading Roundup #5: Reduce Dropped Sales and Cart Abandonment

10 Ways To Market Your Products As Soon As They Arrive In Store

When new products arrive in store, it’s always an exciting time. It’s your first real interaction with the product, giving you the opportunity to finally feel the fabric and materials it’s made from, inspect for quality, and share important product knowledge with your staff before it’s time to market and sell it. It’s a great… Continue reading 10 Ways To Market Your Products As Soon As They Arrive In Store

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Categorized as Marketing

Roundup #4: Email Marketing for eCommerce

Email marketing is an integral part of running a successful retail business, whether it’s online or offline. For every dollar you spend on email marketing, you receive up to $38 return on your investment. That’s why assuring that you, and the staff in your business are comfortable asking customers for their email addresses every time… Continue reading Roundup #4: Email Marketing for eCommerce

Video: 4 Things You Need On Your Product Page

This week I’ve put together a quick video (less than three minutes) with four things you need on your product page for your eCommerce store. It may seem simple but so many business owners overlook the attention to detail when it comes to their content on their product pages. Remember you need good photos, descriptions, optimized… Continue reading Video: 4 Things You Need On Your Product Page