In response to the number of questions we get about SEO, that’s our big focus for our roundup this week. When you implement the right tactics to drive organic traffic to your website, it can make the difference between leaving money on the table, or putting it straight into your pocket.
Your ideal customers typically search on google to solve their problems, or find the perfect item to fill a void (who doesn’t?). That’s why we want to help you rank higher and get in front of your ideal audience, who is browsing online with credit cards within arms reach, ready to buy.
These are our must-read eCommerce SEO articles to help you boost your search traffic.
- Improve Your Product Page SEO
Getting organic views to your online brand starts on your own website. Creating valuable and relevant content will attract the perfect audience, and have them coming back again and again. Structuring your content correctly shows Google that your products are relevant, and makes it easier for your readers to click through multiple pages your site to discover more of what you have to offer. - The Ultimate Guide to SEO for eCommerce Websites
This guide is a comprehensive look at how you can use everything from proper keyword research to social media signals to diversify and build your SEO ranking. It breaks down the common mistakes that beginners often make, and pin-points exact steps you can take to stand out against your competition, who may already be ranking in search results. - The Beginner’s Guide To SEO
Just starting out with your SEO strategy? Don’t worry: MOZ is the SEO epicentre of the internet, and they have your back with everything from tools that help you measure keyword impact, to courses that will show you the ins-and-outs of how to make an increase your ranking on Google.
It’s no wonder they rank #1 for the search term: SEO. Yes, even above Wikipedia.
This comprehensive guide will show you the major areas of SEO, give you guidance that’s applicable every time you publish content, and help you understand why you should be implementing the correct SEO strategies in your own online business. - (Case Study) This SEO Checklist = 48.7% More Organic Traffic
Maybe you’ve been implementing SEO strategies for some time, but you just need a few ‘tweaks’ to help bump you up a few search pages. Brian Dean, founder at Backlinko puts a huge amount of effort into testing and comparing the results of different SEO strategies. He breaks it down and shares his amazing stats and outcomes, with descriptive instructions so anyone can implement the steps and see the same amazing results. This article clearly points out where you can tweak your site, and remove content that may be dragging you down, to help you rank better. - Creative Ways To Find High Ranking and Converting Keywords
One thing you’ll want to keep in mind is that when you’re doing keyword research to help your brand stick out online, your competitors are often doing the exact same thing. They may even be using very similar techniques, and trying to stand out with the same keywords as you are. This article addresses that issue, and breaks down how you can circumvent it by approaching keyword research in a new way. It covers a few SEO tactics that you’ll want to have on hand every time you generate content, interesting ways you can gather ideas, and adds essential tips like ensuring you’re naming your images correctly so Google can easily index exactly what they are to improve your results.
Implementing a strong SEO strategy takes a little extra time and focus, but as you start to move up the rankings in search engines, and see more traffic flood to your website, it will be worth it. When your target audience is ready to shop, chances are they’ll be searching for what they’re looking for online, and these strategies will help your website be the one they click on.
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