During the holiday sales season, a positive customer experience is central to every winning strategy. While there is a world of things you can do to optimize consumer touchpoints and boost your conversion and retention, how do you know where to start? Competing with the big guys on bettering the customer experience can shrink your… Continue reading How to Boost Your Holiday Sales | Checklist
Tag: holiday season
Tips for Writing the Best B2C Emails for the Holiday Season
Despite the rise in social media marketing, email marketing still remains a powerful tool both for B2B and B2C businesses. However, with our mailboxes carefully tuned and filtered, it is getting harder and harder to gain the audience’s attention. Even though Marketing Sherpa’s study recently revealed that 72% of customers prefer email communication with brands,… Continue reading Tips for Writing the Best B2C Emails for the Holiday Season
10 Effective eCommerce Holiday Page Designs
Now that Black Friday has kicked off the holiday shopping spree, eStores will be competing on keeping the momentum going all the way up to Christmas. So don’t even think about dropping the ball; dress your site in Christmas cheer and gift suggestions instead. Most small online retailers can be tempted to skip the site… Continue reading 10 Effective eCommerce Holiday Page Designs
Strategic Social Media Ads Can Make All the Difference This Holiday Season
If you’re trying to use one image and just a couple of words to sell your product, I’ve got two words for you: try harder. During the 2016 year-end holiday season, Americans spent roughly $63.1 billion when shopping on PCs. That was a 12% increase compared to 2015, and some projections say we’ll see an… Continue reading Strategic Social Media Ads Can Make All the Difference This Holiday Season