eCommerce Blog

By the Pixc Team

eCommerce Marketing Automation Tools You Can Start Using Today

eCommerce marketing automation tools

If you’re running an eCommerce business, you know that your marketing needs to go beyond creating awareness through a single channel like Adwords. You need an ongoing, multivariate approach across many mediums if you want to constantly improve your ROI. But as an eCommerce entrepreneur, how can you test the effectiveness of different approaches when …

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Shopify Unite 2017: The Best New Opportunities for Your Online Store

shopify-unite-2017

Everyone knows that Shopify is one of the most modern and robust eCommerce platforms in the industry. So it’s not surprising that Pixc’s team was really impressed by Shopify Unite 2017. While last year’s gathering wowed us with new technology, like Daniel Beauchamp’s Virtual Reality display, this year’s Shopify conference impressed us with modern, innovative …

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SEO tips for eCommerce Entrepreneurs

SEO-tips-for-eCommerce

Checking up on your Search Engine Optimization (SEO) tactics is something that needs to be revisited regularly, just to make sure you’re doing everything you can to increase the likelihood of your site turning up in search results from Google, Bing, DuckDuckGo and other search engines. After all, your eCommerce website can look stunning and …

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4 Things You Are Probably Missing on Your eCommerce Product Page

product-page-design-best-practices

Your eCommerce product page has to fulfill multiple roles at once: a world-class storefront, a knowledgable salesperson and an effective landing page. It is one of the first and last pages that a new customer will navigate to in your store, and in an environment where your customer can’t experience the physical product, the product …

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5 Ways Chatbots Can Improve Your Ecommerce Store

Source: Shopify

Last year Facebook introduced a suite of new features for their Messenger platform including bots for messenger. Chatbots, as they have come to be known, have the ability to send and receive messages on your behalf automatically. They achieve this using some clever natural language processing (NLP) that turns regular sentences into structured data. What’s …

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