Why You Should Encourage Customer Testimonials (And How to Do It)

Online users love customer reviews, making them a crucial element of your marketing strategy. Encouraging customer testimonials, whether through social media or your website, adds a level of personalization to your online presence that resonates with potential customers. By showcasing real customer experiences and social proof, you can build trust with prospective buyers and grow… Continue reading Why You Should Encourage Customer Testimonials (And How to Do It)

6 Quick Ways to Reduce Return Rates

Product returns are one of the biggest headaches you’ll face as an online retailer. Reducing your overall number of returns is essential for every online retailer. Not only will it help your revenue numbers, but it’ll also make it easier and less time-consuming to run your business. But how exactly do you reduce returns? Without… Continue reading 6 Quick Ways to Reduce Return Rates

Important Ecommerce Metrics To Consider For Your Store

Metrics can display the health of your business, as well as track the effectiveness of your efforts. They are a solid way to quantify the things that your customers do when they land on your website and how much money you are making. It’s easy to open up your dashboard or website analytics and lose… Continue reading Important Ecommerce Metrics To Consider For Your Store

6 Tips on Ecommerce Blogging for Beginners

An eCommerce website should be designed to attract potential customers and convert them into paying ones. While design, imagery, and the overall appearance of your website is critical, they don’t necessarily drive traffic.  Interestingly, businesses that have a blog have 55% more traffic, and more traffic usually equals more sales. So, if you haven’t considered… Continue reading 6 Tips on Ecommerce Blogging for Beginners

10 Essential Ecommerce Email Templates

Writing is not something that comes naturally to everyone. But, as an online business owner,  you have no option but to become a jack-of-all-trades. Want to increase your revenue and drive up critical metrics for your store without a large ongoing effort or increase in marketing spend? We’re going to make it ridiculously easy for you… Continue reading 10 Essential Ecommerce Email Templates