A consistent photography style guide can make or break your ecommerce brand. Your online store’s photos are crucial as they are the first thing potential buyers see when they visit your site. Your photos will set, tell, and convey your brand identity. This is why having a unified visual identity is critical to your online… Continue reading Mastering Ecommerce Branding: Crafting Photography Style Guide For Your Online Store
Tag: brand identity
How to Choose the Perfect Brand Color Palette
Whether we realize it or not, a brand’s color palette affects us psychologically to trigger certain feelings, thoughts, and emotions. The color you choose as your brand’s color palette will influence how people perceive your brand. A carefully selected color scheme will help you create and build a brand identity around your ecommerce store. Choosing… Continue reading How to Choose the Perfect Brand Color Palette