eCommerce Blog

By the Pixc Team

5 Stellar eCommerce Blogs You Should Follow Right Now

Information is power — and there are some excellent eCommerce blogs that will help you get it. Kissmetrics introduced a subscription ‘nudge’ on University of Alberta pages and increased email opt-ins by 500%. (CLICK TO TWEET) – via Kissmetrics If you own an eCommerce store, there’s no shortage of ‘stuff’ you should learn. Every iota of …

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How to Use Natural Lighting for Product Photos

You might think you need an elaborate set up of professional lighting to take great product photos. But don’t worry! You already have access to one of the best light sources out there: the sun. Take a look at these photos below. They’re pretty professional-looking, don’t you think? Believe it or not, we didn’t take them in …

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How to Take Awesome Product Photos with Your Smartphone

Don’t let anyone tell you that you need the latest fancy DSLR to create great product images! I can’t deny that a high-end camera takes great photographs and I wouldn’t recommend taking product photos on a disposable Kodak. But these days, most smartphones have pretty decent cameras that can actually take great product images. (Although I …

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6 Tips to Create a Killer eCommerce Marketing Plan

A lot of people think that marketing plans are only for ‘big businesses’. Sure, a massive corporation definitely needs one, but a small businesses — such as an eCommerce store — can also benefit from having a marketing plan. A marketing plan is a simple document that gives you a structured approach to meet your goals. It should …

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How to Boost Online Sales with Great Product Images

Some eCommerce store owners spend thousands on creating a beautiful website but overlook the importance of good product images. They’ll do well to take to heart a big secret: the quality of your product images has the power to heavily boost online sales.