With the start of fall at our heels, the biggest shopping season of the year is about to begin – in less than 2 months! Retailers know that the kick-off of holiday shopping starts on the weekend of Thanksgiving, Black Friday. Although Black Friday originated in the States, it has begun to spread around the world like wild-fire, with more and more businesses taking notice and slashing their prices to stay competitive.

When there is so much competition, how can you make your store stand out from the rest, while still hitting your bottom line?

Here’s our round-up of the articles that are going to help you hit huge Black Friday sales:

8 Awesome Black Friday Email Campaigns You Can Steal This Holiday Season

Having a successful Black Friday all boils down to preparation and customer awareness of your offers. In the next couple of months, your shoppers are going to be bombarded with email marketing campaigns to encourage them to shop with a variety of retailers. Your task is to stand out in their inboxes so they are persuaded to spend their holiday dollars with you. This article highlights that having unique email campaigns, combined with catchy subject lines, is the best way to increase open rates and conversions.

Make Your Black Friday/Cyber Monday Offers Stand Out from the Crowd

Shoppers are going to be doing their research leading up to Black Friday. They’ll be looking for where to find best deals and the best prices. You want to ensure that your offers are unique, and differentiated to encourage customers to choose your brand over your competition. Narrow in on how you can impress customers with your offers, and make it a no-brainer to purchase from you. Use your email marketing and advertising research to narrow in on your target customer, and create offers that will appeal specifically to them.

32 Places to Sell Online: eCommerce Marketplaces & Platforms

In retail, the name of the game is to get in front of your customers as best as you can. One unique way you can grab the attention of shoppers is to appear on multiple marketplaces. Many savvy shoppers will take to Amazon to score the best deal, or Etsy to find unique goods. Get into the heads of your shoppers to determine which online marketplaces they’ll be searching through this holiday season, and position yourself to increase revenue through multiple platforms.

8 Tips to Prepare Your eCommerce Store for Cyber Monday Perfection

Don’t forget about Cyber Monday. Cyber Monday arrives on the heels of Black Friday with some retailers promoting their Cyber Monday sales at 11:59 that night. Invite your in-store Black Friday shoppers back to view your web store for Cyber Monday online exclusives. Ensure you’ve prepared your Cyber Monday promotions, graphics, and content to so you’re able to seamlessly roll out your sale on this important day. Cyber Monday sales hit a record high in 2015 with over 3 Billion dollars in sales, so there is no room for error on this all-important shopping event.

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